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CAO Lanlan

Doctorat, Sciences de Gestion, Marketing

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  3. CAO Lanlan

Marketing
Doctorat, Sciences de Gestion, Marketing

Lanlan CAO est professeur de marketing chez NEOMA Business School. Elle enseigne le commerce numérique et mobile, la stratégie du commerce de détail et la gestion du commerce de détail multicanal dans les programmes de formation initiale, de formation continue et de recherche (DBA, PhD). Ses recherches portent sur l'omnicanal, l'intelligence artificielle, l'innovation des modèles économique et l'internationalisation dans le commerce de détail. Les résultats des recherches de Lanlan ont été publiés dans de nombreuses publications académiques telles que Journal of Retailing, Journal of Interactive Marketing, International Journal of Electronic Commerce et International Business Review. Elle a coordonné et participé à plusieurs projets de recherche financés sur des sujets tels que le commerce mobile, la Business Intelligence & Analytics dans le commerce de détail, l’impact des nouvelles technologies et des nouveaux comportements du consommateur sur les fondamentaux de la franchise. Elle est responsable du programme du MSc. Retail Management.

Domaines de spécialisation

  • commerce de détail
  • omnicanal
  • parcours client
  • intelligence artificielle
  • innovation du modèle économique
  • internationalisation

Récentes contributions académiques

  • CAO, L., L. TRINCHERA, X. LIU, M. TOUZANI, "Exploring Mobile Commerce Activities’ Impact on Retail Firm Performance", International Journal of Retail and Distribution Management, Septembre 2024
    DOI : 10.1108/IJRDM-10-2023-0629
  • CAO, L., X. LIU, L. TRINCHERA, M. TOUZANI, "HOW SHOULD RETAILERS MANAGE MOBILE COMMERCE ACTIVITIES? THE IMPACTS OF ESSENTIAL ACTIVITIES ON FIRMS PERFORMANCE" dans 8th COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING (CERR), 2023
  • CAO, L., A. MANTHIOU, K. AYADI, "Extension and customer reaction on sharing economy platforms: The role of customer inertia", Journal of Business Research, Mai 2022, vol. 144, pp. 513-522
    DOI : 10.1016/j.jbusres.2022.02.013

Article

  • CAO, L., L. TRINCHERA, X. LIU, M. TOUZANI, "Exploring Mobile Commerce Activities’ Impact on Retail Firm Performance", International Journal of Retail and Distribution Management, Septembre 2024
    DOI : 10.1108/IJRDM-10-2023-0629
  • SENGUPTA, A., L. CAO, "Augmented reality’s perceived immersion effect on the customer shopping process: Decision-making quality and privacy concerns", International Journal of Retail and Distribution Management, Août 2022, vol. 50, no. 8/9, pp. 1039-1061
    DOI : 10.1108/IJRDM-10-2021-0522
  • CAO, L., A. MANTHIOU, K. AYADI, "Extension and customer reaction on sharing economy platforms: The role of customer inertia", Journal of Business Research, Mai 2022, vol. 144, pp. 513-522
    DOI : 10.1016/j.jbusres.2022.02.013
  • CAO, L., "Artificial Intelligence in Retail: Applications and Value Creation Logics", International Journal of Physical Distribution and Logistics Management, Juillet 2021, vol. 49, no. 7, pp. 958-976
    DOI : 10.1108/IJRDM-09-2020-0350/full/html
  • XU, J., L.CAO, "Optimal In-store Inventory Policy for Omnichannel Retailers in Franchising Networks", International Journal of Retail & Distribution Management, 2019, vol. 47, no. 12, pp. 1251-1265
    DOI : 10.1108/IJRDM-09-2018-0199
  • CAO, L., X.LIU, W.CAO, "The Effects of Search-related and Purchase-related Mobile App Additions on Retailers' Shareholder Wealth: The Roles of firm Size, Product Category, and Customer Segment", Journal of Retailing, Décembre 2018, vol. 94, no. 4, pp. 343-351
    DOI : 10.1016/j.jretai.2018.08.003
  • CAO, L., L.LI, "Determinants of retailers’ cross-channel integration: An innovation diffusion perspective on omni-channel retailing", Journal of Interactive Marketing, Novembre 2018, vol. 44, pp. 1-16
    DOI : 10.1016/j.intmar.2018.04.003
  • CAO, L., J.NAVARE, Z.JIN, "Business model innovation: How the international retailers rebuild their core business logic in a new host country", International Business Review, Juin 2018, vol. 27, no. 3, pp. 543-562
    DOI : 10.1016/j.ibusrev.2017.10.005
  • AYADI, K., L.CAO, "Exploring children’s responses to store atmosphere", International Journal of Retail & Distribution Management, Octobre 2016, vol. 44, no. 10, pp. 1030-1046
    DOI : 10.1108/IJRDM-08-2015-0125
  • CAO, L., L.LI, "The impact of cross-channel integration on firm’s sales growth", Journal of Retailing, Juin 2015, vol. 91, no. 2, pp. 198-216
  • CAO, L., "Business Model Transformation in Moving to Cross-Channel Retail Strategy: A Case Study", International Journal of Electronic Commerce, Juin 2014, vol. 18, no. 4, pp. 69-96
  • PEDERZOLI, D., L.CAO, "International retailers’ strategic responses to institutional environment of emerging market: multiple case studies in China", International Journal of Retail & Distribution Management, Avril 2013, vol. 41, no. 4, pp. 289-310
    DOI : 10.1108/09590551311330555
  • PEDERZOLI, D., L.CAO, "The role of the institutional environment in the strategic choices of international retailers in an emerging market: Evidence from China", Business Plus Markets Review, Décembre 2012, vol. 1, no. 2, pp. 4-20
  • CAO, L., "Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China", Journal of Strategic Marketing, Août 2011, vol. 19, no. 5, pp. 455-469
  • CAO, L., "Strategic choices of international retailers in China", eFuture Business Review, Avril 2011, no. 1
  • CAO, L., M.DUPUIS, "Strategy and sustainable competitive advantage of international retailers in China", Journal of Asia-Pacific Business, Mars 2010, vol. 11, no. 1, pp. 6-27
  • CAO, L., M.DUPUIS, "La maîtrise de la chaîne de valeur des produits alimentaires: le cas de Carrefour Chine", Systèmes Alimentaires / Food Systems (anc. E&S, Systèmes Agroalimentaires), Décembre 2010, no. 32, pp. 1611-1626
  • CAO, L., M.DUPUIS, "L’avantage concurrentiel des distributeurs internationaux en Chine : une approche par les compétences-clés", Décisions Marketing, Avril 2010, no. 58, pp. 63-76
  • CAO, L., M.DUPUIS, "Core competences, strategy and performance: the case of international retailers in China", The International Review of Retail, Distribution and Consumer Research, Septembre 2009, vol. 19, no. 4, pp. 349–369
  • CAO, L., F.LI, "The core competences of Retailer: Concept and Dimensions", Studies in Science, Janvier 2006, no. 2, pp. 564-569
  • CAO, L., "A Study of the Effects of Retailer Brand Image on Customer Loyalty", Chinese Retail Research, Janvier 2005, no. 1, pp. 36-48

Chapitre d'ouvrage

  • CAO, L., "Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach" dans Exploring Omnichannel Retailing., Wojciech Piotrowicz Ed., Springer, pp. 47-69, 2018
    DOI : 10.1007/978-3-319-98273-1_3

Ouvrages/Livres

  • CAO, L., Core competences, Strategy and Performance: Case studies of International Retailers Operating in China, Editions Comindus, 2009

Academic conferences

  • CAO, L., X. LIU, L. TRINCHERA, M. TOUZANI, "HOW SHOULD RETAILERS MANAGE MOBILE COMMERCE ACTIVITIES? THE IMPACTS OF ESSENTIAL ACTIVITIES ON FIRMS PERFORMANCE" dans 8th COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING (CERR), 2023
  • CAO, L., X. LIU, L. TRINCHERA, "Refining Retail Mobile Commerce Activities for an Enhance Firm Performance" dans 2021 AMA Winter Academic Conference, 2021
  • CAO, L., "Artificial Intelligence in Retail: Applications and Value Creation Logics" dans 5th Colloquium on European Research in Retailing (CERR 2020), 2020
  • CAO, L., J.XU, "Optimal in-store inventory for omnichannel retailers" dans CERR-Colloquium on European Research in Retailing, 2018
  • SENGUPTA, A., L.CAO, "Value Creation of Business Intelligence and Analytics in Retailing" dans CERR-Colloquium on European Research in Retailing, 2018
  • CAO, L., L.LI, "Determinants of retailers' cross-channel integration: What really matters?" dans CERR-Colloquium on European Research in Retailing, pp. 91-92, 2016
  • AYADI, K., L.CAO, "Child consumers are not miniature adults: how children re-appropriate store environments" dans 2nd, International Colloquium on Kids and Retailing, 2015, Budapest, Hongrie

Communication dans une conférence sans actes

  • CAO, L., "Stock-Market Responses to Retailers’ Search-Related, Purchase-Related, and Hybrid Mobile-Channel Additions" Séminaire de recherche en Marketing / Marketing Research Seminar NEOMA. 2019, Paris, France
  • CAO, L., X.LIU, "Should be as a Search Channel or Purchase Channel? Stock market’s response to Retailer Mobile Channel Additions" dans 7th Global Innovation and Knowledge Academy (GIKA 2017) Conference, 2017, Lisbon, Portugal
  • CAO, L., J.NAVARE, Z.JIN, "Business Model Innovation: How International Retailers rebuild their core business logic in a new host country" Séminaires de l'axe Management International. 2016, Lyon, France
  • CAO, L., "Coordinator of doctoral session in the conference ATLAS" dans ATLAS doctoral programme, 2016, Nice, France
  • CAO, L., X.LIU, "The Impact of Mobile Commerce on Firm value: An Event-Study Analysis" dans Summer AMA, 2015, États-Unis
  • CAO, L., L.LI, "The impact of cross-channel integration on firm’s sales growth" dans EMAC, 2015, Belgique
  • CAO, L., L.LI, "Determinants of Cross-Channel Integration Strategy: Evidence from the U.S. Retail Sector" dans Winter Marketing Educators Conference, 2014, États-Unis
  • CAO, L., "Classification scheme for levels of integration in cross-channel retailing" dans Marketing EDGE (formerly DMEF) Direct/Interactive Marketing Research Summit, 2013, États-Unis
  • CAO, L., "Cross-Channel Strategy and Retail Business Model Changes: A case study on China’s Suning Appliance Company" dans Oxford Retail Futures Conference 2012, 2012, Royaume-Uni
  • CAO, L., J.NAVARE, Z.JIN, "Business Modelling and Value Creation: Home to Host country Adaptation" dans 38th Annual EIBA (European International Business Academy) Conference, 2012, Royaume-Uni
  • CAO, L., M.DUPUIS, J.FOURNIOUX, "Le partage des connaissances au sein du distributeur international" dans 14ème Colloque Etienne Thil, 2011, France
  • CAO, L., "Dynamic capabilities in a turbulent market environment: empirical evidence from interntional retailers in China" dans Global Marketing Conference, 2010, Japon
  • CAO, L., "Core competences, strategy and performance: the case of international retailers in China" dans European Association for Education and Research in Commercial Distribution 15th Conference (EAERCD), 2009, Royaume-Uni
  • CAO, L., "La maîtrise et l’optimisation de la chaîne de valeur des produits alimentaires par la filiale étrangère du distributeur international : le cas de Carrefour en Chine" dans 2ème journée de recherche sur les relations entre industrie et grande distribution alimentaire, 2009, France
  • CAO, L., M.DUPUIS, "Conceptualisation des compétences-clés: le cas des distributeurs internationaux opérant en Chine" dans 11ème Colloque Etienne Thil, 2008, France

Revues professionnelles

  • CAO, L., F.LI, "The marketing positioning of the retailer", Retail Today, Avril 2004, no. 4, pp. 36-39

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