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MARKOVIC Stefan

Doctorat en Sciences de Gestion

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  3. MARKOVIC Stefan

Responsable du département
Marketing
Doctorat en Sciences de Gestion

Stefan Markovic est Professeur et Responsable du Département Marketing à NEOMA Business School. Il a obtenu son PhD en Management Sciences (cum laude) à l’ESADE Business School. Avant de rejoindre NEOMA, Stefan était membre du corps professoral de Copenhagen Business School. Il enseigne des cours liés au branding, à l'innovation et à l'éthique. Ses recherches se situent à diverses intersections entre le branding, le marketing, l'innovation et l'éthique/RSE/durabilité. Il a publié plusieurs articles dans des revues académiques renommées, telles que Business & Society, Industrial Marketing Management et Journal of Business Ethics. Stefan est membre du comité exécutif et président du SIG de Branding à l'European Marketing Academy. Il est également co-rédacteur en chef de Business Ethics, the Environment & Responsibility et rédacteur associé pour la recherche interdisciplinaire à Industrial Marketing Management.

Domaines de spécialisation

  • Commercialisation de la marque
  • Innovation
  • Ethics / Responsabilité Sociale de l'Entreprise

Récentes contributions académiques

  • KOCK, F., Research Handbook on Tourism, Complexity and Uncertainty, Edward Elgar Publishing, 2024
    DOI : 10.4337/9781802203486
  • KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans Research Handbook on Tourism, Complexity and Uncertainty., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024
    DOI : 10.4337/9781802203486.00008
  • MARKOVIC, S., E. JAAKKOLA, "Charting the potential for interdisciplinary research in business-to-business marketing", Industrial Marketing Management, Septembre 2024
    DOI : 10.1016/j.indmarman.2024.09.006

Article

  • MARKOVIC, S., E. JAAKKOLA, "Charting the potential for interdisciplinary research in business-to-business marketing", Industrial Marketing Management, Septembre 2024
    DOI : 10.1016/j.indmarman.2024.09.006
  • MARKOVIC, S., "Ethical ramifications of the dark side of business practices in the international business area" à paraître Business Ethics, the Environment and Responsibility
  • IGLESIAS, O., M. MINGIONE, N. IND, S. MARKOVIC, "How to build a conscientious corporate brand together with business partners: A case study of Unilever", Industrial Marketing Management, Février 2023, vol. 109, pp. 1-13
    DOI : 10.1016/j.indmarman.2022.12.008
  • MARKOVIC, S., N. KOPORCIC, G. SAMARA, R. BARKEMEYER, "Sustainability and interactive network branding in fast‐changing business environments", Business Ethics, the Environment and Responsibility, Juillet 2023, vol. 32, no. 3, pp. 877-881
    DOI : 10.1111/beer.12557
  • MARKOVIC, S., O. IGLESIAS, N. IND, "Conscientious business-to-business organizations: Status quo and future research agenda", Industrial Marketing Management, Juillet 2023, vol. 112, pp. A8-A11
    DOI : 10.1016/j.indmarman.2023.05.021
  • MOGHADDAM, E. N., A. ALIAHMADI, M. BAGHERZADEH, S. MARKOVIC, M. MICEVSKI, F. SAGHAFI, "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems", Technovation, Février 2023, pp. 102679
    DOI : 10.1016/j.technovation.2022.102679
  • MARKOVIC, S., O. IGLESIAS, J. QIU, M. BAGHERZADEH, "The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness", Business and Society, Octobre 2022, vol. 61, no. 7, pp. 1773-1803
    DOI : 10.1177/00076503211053021
  • DIMA, J., R. BARKEMEYER, G. SAMARA, S. MARKOVIC, "The SDGs: A change agenda shaping the future of business and humanity at large", Business Ethics, the Environment and Responsibility, Septembre 2022, vol. 31, no. 4, pp. 899-903
  • DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Behind the scenes of an academic journal: Challenges, commitment, and resilience", Business Ethics, the Environment and Responsibility, Juillet 2022, vol. 31, no. 2, pp. 293-295
  • MARKOVIC, S., N. KOPORCIC, M. ARSLANAGIC-KALAJDZIC, S. KADIC-MAGLAJLIC, M. BAGHERZADEH, N. ISLAM, "Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets", Technological Forecasting and Social Change, Septembre 2021, vol. 170
    DOI : 10.1016/j.techfore.2021.120883
  • BAGHERZADEH, M., S. MARKOVIC, M. BOGERS, "Managing Open Innovation: A Project-Level Perspective", IEEE Transactions on Engineering Management, Février 2021, vol. 68, no. 1, pp. 301-316
    DOI : 10.1109/TEM.2019.2949714
  • GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model", Industrial Marketing Management, Avril 2021, vol. 94, pp. 202-215
    DOI : 10.1016/j.indmarman.2020.05.035
  • DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, A. AGAFONOW, D. MOONSMAYER, C. NEESHMAN, "BEER Heterodoxies: A new section to trigger unorthodox voices and perspectives", Business Ethics, the Environment and Responsibility, Janvier 2021, vol. 31, no. 1, pp. 1-3
  • DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, "Rising like a phoenix: From suppression to 6.967", Business Ethics, the Environment and Responsibility, Octobre 2021, vol. 30, no. 4, pp. 467-469
  • DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Do business ethics really matter?", Business Ethics, the Environment and Responsibility, Juillet 2021, vol. 30, no. 3, pp. 245-247
  • DZIUBANIUK, O., W. BARNER-RASMUSSEN, S. MARKOVIC, N. KOPORCIC, M. IVANOVA-GONGNE, T. MANDJÁK, "Business-to-business marketing research: Assessing readability and discussing relevance to practitioners", Industrial Marketing Management, 2021, vol. 92, pp. 217-231
  • IND, N., O. IGLESIAS, S. MARKOVIC, "Conscientious organizations: How business is accelerating toward a fairer future", California Management Review, Août 2020
  • IGLESIAS, O., P. LANDGRAF, N. IND, S. MARKOVIC, N. KOPORCIC, "Corporate Brand Identity Co-creation in Business-to-Business Contexts", Industrial Marketing Management, Février 2020, vol. 85, pp. 32-43
  • MARKOVIC, S., M. BAGHERZADEH, A. DUBIEL, J. CHENG, W. VANHAVERBEKE, "Do not miss the boat to outside-in open innovation: Enable your employees", Industrial Marketing Management, Novembre 2020, vol. 91, pp. 152-161
    DOI : 10.1016/j.indmarman.2020.09.003
  • MARKOVIC, S., M. JOVANOVIC, M. BAGHERZADEH, C. SANCHA, M. SARAFINOVSKA, Y. QIU, "Priorities when selecting business partners for service innovation: The contingency role of product innovation", Industrial Marketing Management, Juillet 2020, vol. 88, pp. 378-388
    DOI : 10.1016/j.indmarman.2020.06.001
  • BAGHERZADEH, M., S. MARKOVIC, J. CHENG, W. VANHAVERBEKE, "How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy", IEEE Transactions on Engineering Management, Août 2020, vol. 67, no. 3, pp. 740-753
    DOI : 10.1109/TEM.2018.2889538
  • IGLESIAS, O., S. MARKOVIC, M. BAGHERZADEH, J. SINGH, "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty", Journal of Business Ethics, Avril 2020, vol. 163, no. 1, pp. 151-166
    DOI : 10.1007/s10551-018-4015-y
  • IGLESIAS, O., S. MARKOVIC, J. J. SINGH, V. SIERRA, "Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits", Journal of Business Ethics, Janvier 2019, vol. 154, no. 2, pp. 441-459
  • IGLESIAS, O., S. MARKOVIC, J. RIALP, "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy", Journal of Business Research, Mars 2019, vol. 96, pp. 343-354
  • MARKOVIC, S., O. IGLESIAS, J. J. SINGH, V. SIERRA, "How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality", Journal of Business Ethics, Avril 2018, vol. 148, no. 4, pp. 721-740
  • MARKOVIC, S., M. BAGHERZADEH, "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation", Journal of Business Research, Juillet 2018, vol. 88, pp. 173-186
    DOI : 10.1016/j.jbusres.2018.03.028

Chapitre d'ouvrage

  • KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans Research Handbook on Tourism, Complexity and Uncertainty., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024
    DOI : 10.4337/9781802203486.00008
  • MARKOVIC, S., Y. QIU, C. SANCHA, N. KOPORCIC, "A systematic literature review of sustainability in corporate services branding: Identifying dimensions, drivers, outcomes, and future research opportunities" dans The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, and Majken Schultz Eds, Routledge, pp. 228-248, 2022
  • MARKOVIC, S., K. TOLLIN, "Business Model Innovation for Sustainability: The intersections among business models, innovation, and sustainability" dans Handbook of sustainability-driven business strategies in practice., tefan Markovic, Cristina Sancha, and Adam Lindgreen Eds, Edward Elgar Publishing, pp. 144-157, 2021
  • MARKOVIC, S., "Co-creation in Brand Management: Benefits and Challenges" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 43-47, 2019
  • MARKOVIC, S., H. RANIM, "Co-creation and Social Media Influencers" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 210-214, 2019
  • MARKOVIC, S., C. GIMENEZ, V. SIERRA, C. SANCHA, J. RODON, "The impact of environmental and social practices on the triple bottom line: A mediated model" dans Measuring and controlling sustainability: Spanning theory and practice., Adam Lindgreen, Christine Vallaster, Shumaila Yousofzai, and Bernhard Hirsch Eds, Routledge, pp. 141-165, 2018

Ouvrages/Livres

  • KOCK, F., Research Handbook on Tourism, Complexity and Uncertainty, Edward Elgar Publishing, 2024
    DOI : 10.4337/9781802203486
  • MARKOVIC, S., A. LINDGREEN, N. KOPORCIC, M. MICEVSKI, Approaches to corporate social responsibility: Knowledge, values, and actions, Routledge, Taylor & Francis Group, New York, 2023
  • MARKOVIC, S., R. GYRD-JONES, S. VON WALLPACH, A. LINDGREEN, Brand co-creation: Theory, practice, and ethical implications, Edward Elgar Publishing, London, 2022
  • MARKOVIC, S., C. SANCHA, A. LINDGREEN, Handbook of sustainability-driven business strategies in practice, Edward Elgar Publishing, London, 2021

Academic conferences

  • LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Moving from closed to open innovation and its performance implications" dans 32nd International ACEDE Conference,University of Alicante, 2023, Alicante, Espagne
  • LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "From closed to open innovation: A U-shaped performance implication" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
  • MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Co-creation as an open innovation mechanism to boost customer usage intention: A randomized lab experiment" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
  • LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Choosing between closed and open innovation" dans Nova School of Business and Economics, DRUID Conference, 2023, Lisbon, Portugal
  • MARKOVIC, S., C. T. LIAO, M. BAGHERZADEH, V. DAMNJANOVIC, "The U-shaped relationship between relative openness and innovation performance" dans European Academy of Management Conference (EURAM), Trinity College Dublin, 2023, Dublin, Irlande
  • BAGHERZADEH, M., S. MARKOVIC, R. GYRD-JONES, Y. QIU, "Crowdsourcing for luxury brands: A field experiment" dans 4th Brand Meaning Network Workshop. American University of Sharjah, 2023, Sharjah, Émirats Arabes Unis
  • QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Drivers and outcomes of co-creation in B2B brand management" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
  • MINGIONE, M., O. IGLESIAS, N. IND, S. MARKOVIC, "Conscientious brands: a three-level approach to purpose" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
  • MARKOVIC, S., M. MICEVSKI, Y. QIU, M. BAGHERZADEH, "How does co-creation influence customer purchase intent? Examining the underlying relational mechanisms" dans 16th Global Brand Conference – Academy of Marketing, University of Bergamo, 2023, Bergamo, Italie
  • QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Co-creation in B2B branding: a systematic literature review," dans 51st European Marketing Academy Conference, 2022, Budapest, Hongrie
  • MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "How to build service brand equity through co-creation? An experimental design," dans 15th Global Brand Conference – Academy of Marketing, 2022, Royaume-Uni
  • QIU, Y., O. IGLESIAS, S. MARKOVIC, "Reciprocal brand identity co-creation" dans European Marketing Academy Regional Conference, 2020, Online
  • MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Examining the relationship between co-creation and brand equity in the context of services brands" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg
  • VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Critical reflections on brand management: Theory, practice, and future directions" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg, Allemagne
  • IND, N., O. IGLESIAS, S. MARKOVIC, "Why co-creation is the future of branding" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
  • MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Does co-creation improve the equity of services brands? Considering the roles of recognition benefits and alternative attractiveness" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
  • GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing oppeness in high complexity innovation projects: Evidence from the automotive sector" dans 6th Annual World Open Innovation Conference (WOIC), 2019, Rome, Italie
  • MARKOVIC, S., "Should brands collaborate with suppliers or competitors to boost service innovation? Analyzing the moderating role of product innovation" dans 3rd Brand Meaning Network Workshop. Nova School of Business and Economics, 2019, Lisbon, Portugal
  • MARKOVIC, S., S. WIDER, S. VON WALLPACH, "Brand value co-destruction in collective digital discourse: A case study" dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni
  • MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "The impact of CSR on word-of-mouth" dans 30th International Marketing Congress (AEMARK). Universitat Autònoma de Barcelona, 2018, Barcelona
  • VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Brand co-creation: Innovation opportunities and ethical challenges" dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow, Royaume-Uni
  • MARKOVIC, S., S. VON WALLPACH, R. GYRD-JONES, "Multi-stakeholder knowledge sharing and brand co-creation: Ethical considerations," dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow
  • MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Do CSR practices improve customer positive word-of-mouth? Considering the roles of brand authenticity and customer affective commitment," dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni

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