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AHMAD HUSAIRI Mariyani 

PhD, Marketing & Strategy

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  3. AHMAD HUSAIRI Mariyani 

Marketing
PhD, Marketing & Strategy

Mariyani est professeur Assistant en Marketing au sein de Neoma Business School. Elle a obtenu son BSC en Administration des Affaires de l’Université de Washington à St. Louis (États-Unis), sa MSc en Marketing Stratégique et sa thèse de doctorat en Marketing et Stratégie à l’Université de Cardiff. Ses intérêts de recherche portent sur les capacités de marketing, le crowdsourcing, l’intelligence artificielle et l’innovation produit et leur relation avec la performance de l’entreprise. Elle enseigne actuellement dans les domaines du comportement des consommateurs, de l’intelligence de marché et des méthodes de recherche quantitative. Ses recherches ont été présentées aux conférences de l’American Marketing Association (AMA) et à la conférence de l’Européen Marketing Académie (EMAC). Mariyani a également été critique ad hoc pour le Journal of Marketing Management et le Industrial Marketing Management. Elle a 9 ans d’expérience dans le marketing au sein d’une société pétrolière et gazière Fortune 500.

Domaines de spécialisation

  • Capacités Marketing
  • Crowdsourcing
  • Innovation Produit
  • Intelligence Artificielle

Récentes contributions académiques

  • AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, Avril 2024, vol. 179, pp. 114166
    DOI : 10.1016/j.dss.2023.114166
  • PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, Juin 2023, vol. 191, pp. 122447
    DOI : 10.1016/j.techfore.2023.122447
  • AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" dans 2023 AMA Winter Academic Conference, 2023, Nashville, Tennessee

Article

  • AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, Avril 2024, vol. 179, pp. 114166
    DOI : 10.1016/j.dss.2023.114166
  • PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", Technological Forecasting and Social Change, Juin 2023, vol. 191, pp. 122447
    DOI : 10.1016/j.techfore.2023.122447
  • AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, Août 2021, vol. 132, pp. 45-55
    DOI : 10.1016/j.jbusres.2021.04.004

Academic conferences

  • AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" dans 2023 AMA Winter Academic Conference, 2023, Nashville, Tennessee
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" dans Winter AMA, pp. 42, 2020
  • RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" dans AMA Summer Academic Conference, 2019
  • AHMAD HUSAIRI, M., "Innovative Product Market Entry: the complementarity of public knowledge spillovers and R&D investment" dans 2018, Academy of Marketing Science Annual Conference, 2018, New Orleans, Louisiana, États-Unis
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Creating a superior product at any stage of industry life cycle : The role of functional and dynamic capabilities" dans 45th Annual Conference European Marketing Academy, 2016, Oslo, Norvège
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA , "The role of absorptive capacity in expediting entry timing as a competitive response." dans 44th Annual Conference, European Marketing Academy EMAC, 2015

Communication dans une conférence sans actes

  • AHMAD HUSAIRI, M., P. RENAULT, C. PATEL , C. HAON, "Monetary rewards and self-selection in crowdsourcing : Managing the participation and contribution value trade-off" MSI Seminar, Grenoble Ecole de Management. 2021, Grenoble, France
  • AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Brown Bag Session - ESSEC Business School. 2019, Paris, France
  • AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" Marketing research seminar -Neoma Business School. 2019, Paris, France
  • PATEL, C., A.RINDFLEISCH, M.AHMAD HUSAIRI, "The transaction costs of crowdsourcing" dans Frankfurt School Marketing Research Camp, 2018, Frankfurt, Allemagne
  • AHMAD HUSAIRI, M., S.MALEK, D.GOTTELAND, C.HAON, "Functional Team diversity and performance: A meta-analysis" Brown Bag session - Neoma Business School. 2018, Rouen, France
  • AHMAD HUSAIRI, M., V. G.KUPPELWIESER, "The managerial research implications in marketing: Reality check and future direction" Meet the Editor’ series - Neoma Business School. 2018, Rouen, France
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Optimizing market entry timing with the industry life cycle : a capabilities perspective" dans Market Entry paper development workshop (PDW), 2017, Denver, États-Unis

Revues professionnelles

  • AHMAD HUSAIRI, M., "Sommes-nous prêts à confier nos décisions d’achat à une IA ?", The Conversation, Avril 2024

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