![](https://preprod.neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# MARKOVIC Stefan { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://preprod.neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "MARKOVIC\u0020Stefan", "item": "https://preprod.neoma-bs.fr/node/30201.md" } ] } - [Accueil](https://preprod.neoma-bs.fr/) - MARKOVIC Stefan ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/39896-markovic-stefan.jpg?itok=Xt8L3Q_b)MARKOVIC Stefan Professeur Responsable du département - À propos - Publications académiques [Marketing](https://preprod.neoma-bs.fr/departements/marketing) Doctorat en Sciences de Gestion Le Professeur Stefan Markovic est titulaire d'un doctorat en sciences de gestion (avec distinction et distinctions internationales), d'un master de recherche en sciences de gestion, ainsi que d'un baccalauréat et d'un master en administration des affaires de l'ESADE Business School, Universitat Ramon Llull, Espagne. Il est actuellement Professeur de marketing et Responsable du Département d'enseignement Marketing à NEOMA Business School, France. De plus, le Professeur Markovic est co-rédacteur en chef de Business Ethics, the Environment & Responsibility, et rédacteur associé pour la recherche interdisciplinaire chez Industrial Marketing Management. Il est également membre du comité exécutif et président du groupe d'intérêt spécial sur l'image de marque de l'Académie européenne du marketing (EMAC). Les recherches du Professeur Markovic portent sur diverses intersections entre le marketing, l’image de marque, l’innovation et l’éthique. Il a publié plusieurs articles dans des revues académiques internationales renommées, notamment Business & Society, IEEE Transactions on Engineering Management, Industrial Marketing Management, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, Technological Forecasting & Social Change et Technovation. Le Professeur Markovic a également publié plusieurs ouvrages, dont « The Routledge Companion to Responsible Business », « Handbook of Sustainability-Driven Business Strategies in Practice », « Brand Co-creation: Theory, Practice, and Ethical Implications » et « Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions ». Il a également été publié dans plusieurs magazines et journaux, dont Markedsføring et Berlingske (Danemark), ainsi que La Vanguardia et Cinco Días (Espagne). Le Professeur Markovic a reçu diverses bourses, subventions de recherche et distinctions pour l'excellence de ses recherches de la part d'institutions de différents pays, ainsi que des prix lors de conférences académiques. Dans le domaine de l'enseignement, le Professeur Markovic a développé, coordonné et/ou dispensé un large éventail de cours en marketing, stratégie de marque, innovation, éthique et méthodes de recherche dans le cadre de programmes de licence, de master, de doctorat et d'executive MBA dans diverses institutions à travers le monde. Il a également animé des formations en entreprise pour des cadres des secteurs du voyage, de la mode et de la musique. Le Professeur Markovic a reçu plusieurs prix d'excellence pédagogique, ainsi qu'une bourse pour soutenir l'innovation pédagogique. Avant de rejoindre NEOMA Business School, le Professeur Markovic était membre du corps professoral du département de marketing de la Copenhagen Business School, au Danemark. Il y a également été président du pôle de recherche sur l'éthique du marketing, coprésident du pôle de recherche sur les avancées en image de marque et coordinateur du master en marketing et innovation. Il a également été représentant national du Danemark à l'Académie européenne du marketing (EMAC). Avant de rejoindre le monde universitaire, le Professeur Markovic a occupé des postes de direction dans les secteurs du voyage et du MICE, notamment celui de directeur marketing et de représentant principal, pour des organisations opérant dans des pays comme la Serbie, l'Espagne et la Tunisie. ### Domaines de recherche - Commercialisation de la marque - Innovation - Ethics / Responsabilité Sociale de l'Entreprise ## Récentes contributions académiques MARKOVIC, S., A. LINDGREEN, F. MAON, C. SANCHA, *The Routledge Companion to Responsible Business*, Routledge Taylor & Francis Group - Series: Routledge Studies in International Business and the World Economy, New-York, 2025 MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" *Entrepreneurship for Development Research Workshop*. 2025, Paris, France MARKOVIC, S., N. S. DAVCIK, P. SHARMA, "Ethical ramifications of the dark side of business practices in the international business area", *Business Ethics, the Environment and Responsibility*, Octobre 2025, vol. 34, no. 4, pp. 1966-1972 DOI : [ 10.1111/beer.12747 ](https://dx.doi.org/10.1111/beer.12747) ## Publications MARKOVIC, S., N. S. DAVCIK, P. SHARMA, "Ethical ramifications of the dark side of business practices in the international business area", *Business Ethics, the Environment and Responsibility*, Octobre 2025, vol. 34, no. 4, pp. 1966-1972 DOI : [ 10.1111/beer.12747 ](https://dx.doi.org/10.1111/beer.12747) KOPORCIC, N., S. MARKOVIC, "Corporate Sustainability Reporting: Shifting from Optional Due Diligence to Mandatory Duty", *Business Ethics, the Environment and Responsibility*, Octobre 2025, vol. 34, no. 4, pp. 2048-2055 DOI : [ 10.1111/beer.12753 ](https://dx.doi.org/10.1111/beer.12753) FILIPOVIC, J., M. GORTON, S. MARKOVIC, "Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory", *Psychology and Marketing*, Juin 2025, vol. 42, no. 6, pp. 1456-1475 DOI : [ 10.1002/mar.22188 ](https://dx.doi.org/10.1002/mar.22188) WIIK, J., N. KOPORCIC, S. MARKOVIC, L. AARIKKA-STENROOS, "B2B customer referencing in a community of practice context: Conceptualizing legitimating mechanisms in the health technology sector", *Industrial Marketing Management*, Mai 2025, vol. 127, pp. 29-43 DOI : [ 10.1016/j.indmarman.2025.03.005 ](https://dx.doi.org/10.1016/j.indmarman.2025.03.005) KOPORCIC, N., P. K. KUKKAMALLA, S. MARKOVIC, T. MARAN, "Resilience of small and medium-sized enterprises in times of crisis: an umbrella review", *Review of Managerial Science*, Avril 2025 DOI : [ 10.1007/s11846-025-00883-0 ](https://dx.doi.org/10.1007/s11846-025-00883-0) TOURATIER‐MULLER, N., N. KOPORCIC, S. MARKOVIC, V. DAMNJANOVIĆ, "Drivers and Barriers to the Adoption of Circular Business Models in Small‐ and Medium‐Sized Enterprises: A Comparison Study Between Developed and Developing Economies", *Business Strategy and the Environment*, Juillet 2025 DOI : [ 10.1002/bse.70098 ](https://dx.doi.org/10.1002/bse.70098) EKLUND, A. A., M. HELMEFALK, N. IND, S. MARKOVIC, F. VILLEGAS, "Can conscientiousness, circularity, and luxury be in the same room? A conceptual integration of conscientious brands and circular business models using Vivienne Westwood as an illustrative example", *Journal of Brand Management*, 2025 DOI : [ 10.1057/s41262-025-00409-9 ](https://dx.doi.org/10.1057/s41262-025-00409-9) VILLEGAS, F., S. MARKOVIC, C. SANCHA, N. DAVCIK, P. SHARMA, J. LLONCH, "Circular Economy: The Key Link Between Learning Orientations and Competitive Advantage in Small and Medium‐Sized Enterprises", *Business Strategy and the Environment*, Septembre 2025 DOI : [ 10.1002/bse.70186 ](https://dx.doi.org/10.1002/bse.70186) LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Open innovation where it really matters: The U-shaped relationship between relative open innovation and innovation performance in developing countries", *IEEE Transactions on Engineering Management*, Novembre 2024, vol. 71, pp. 15540-15554 DOI : [ 10.1109/TEM.2024.3490982 ](https://dx.doi.org/10.1109/TEM.2024.3490982) MOGHADDAM, E. N., A. ALIAHMADI, M. BAGHERZADEH, S. MARKOVIC, M. MICEVSKI, F. SAGHAFI, "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems", *Technovation*, Février 2023, vol. 120, pp. 102679 DOI : [ 10.1016/j.technovation.2022.102679 ](https://dx.doi.org/10.1016/j.technovation.2022.102679) MARKOVIC, S., O. IGLESIAS, N. IND, "Conscientious business-to-business organizations: Status quo and future research agenda", *Industrial Marketing Management*, Juillet 2023, vol. 112, pp. A8-A11 DOI : [ 10.1016/j.indmarman.2023.05.021 ](https://dx.doi.org/10.1016/j.indmarman.2023.05.021) MARKOVIC, S., N. KOPORCIC, G. SAMARA, R. BARKEMEYER, "Sustainability and interactive network branding in fast‐changing business environments", *Business Ethics, the Environment and Responsibility*, Juillet 2023, vol. 32, no. 3, pp. 877-881 DOI : [ 10.1111/beer.12557 ](https://dx.doi.org/10.1111/beer.12557) IGLESIAS, O., M. MINGIONE, N. IND, S. MARKOVIC, "How to build a conscientious corporate brand together with business partners: A case study of Unilever", *Industrial Marketing Management*, Février 2023, vol. 109, pp. 1-13 DOI : [ 10.1016/j.indmarman.2022.12.008 ](https://dx.doi.org/10.1016/j.indmarman.2022.12.008) MARKOVIC, S., O. IGLESIAS, J. QIU, M. BAGHERZADEH, "The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness", *Business and Society*, Octobre 2022, vol. 61, no. 7, pp. 1773-1803 DOI : [ 10.1177/00076503211053021 ](https://dx.doi.org/10.1177/00076503211053021) DIMA, J., R. BARKEMEYER, G. SAMARA, S. MARKOVIC, "The SDGs: A change agenda shaping the future of business and humanity at large", *Business Ethics, the Environment and Responsibility*, Septembre 2022, vol. 31, no. 4, pp. 899-903 DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Behind the scenes of an academic journal: Challenges, commitment, and resilience", *Business Ethics, the Environment and Responsibility*, Juillet 2022, vol. 31, no. 2, pp. 293-295 BAGHERZADEH, M., S. MARKOVIC, M. BOGERS, "Managing Open Innovation: A Project-Level Perspective", *IEEE Transactions on Engineering Management*, Février 2021, vol. 68, no. 1, pp. 301-316 DOI : [ 10.1109/TEM.2019.2949714 ](https://dx.doi.org/10.1109/TEM.2019.2949714) GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model", *Industrial Marketing Management*, Avril 2021, vol. 94, pp. 202-215 DOI : [ 10.1016/j.indmarman.2020.05.035 ](https://dx.doi.org/10.1016/j.indmarman.2020.05.035) MARKOVIC, S., N. KOPORCIC, M. ARSLANAGIC-KALAJDZIC, S. KADIC-MAGLAJLIC, M. BAGHERZADEH, N. ISLAM, "Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets", *Technological Forecasting and Social Change*, Septembre 2021, vol. 170 DOI : [ 10.1016/j.techfore.2021.120883 ](https://dx.doi.org/10.1016/j.techfore.2021.120883) DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, A. AGAFONOW, D. MOONSMAYER, C. NEESHMAN, "BEER Heterodoxies: A new section to trigger unorthodox voices and perspectives", *Business Ethics, the Environment and Responsibility*, Janvier 2021, vol. 31, no. 1, pp. 1-3 DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, "Rising like a phoenix: From suppression to 6.967", *Business Ethics, the Environment and Responsibility*, Octobre 2021, vol. 30, no. 4, pp. 467-469 DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Do business ethics really matter?", *Business Ethics, the Environment and Responsibility*, Juillet 2021, vol. 30, no. 3, pp. 245-247 DZIUBANIUK, O., W. BARNER-RASMUSSEN, S. MARKOVIC, N. KOPORCIC, M. IVANOVA-GONGNE, T. MANDJÁK, "Business-to-business marketing research: Assessing readability and discussing relevance to practitioners", *Industrial Marketing Management*, 2021, vol. 92, pp. 217-231 IGLESIAS, O., S. MARKOVIC, M. BAGHERZADEH, J. SINGH, "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty", *Journal of Business Ethics*, Avril 2020, vol. 163, no. 1, pp. 151-166 DOI : [ 10.1007/s10551-018-4015-y ](https://dx.doi.org/10.1007/s10551-018-4015-y) BAGHERZADEH, M., S. MARKOVIC, J. CHENG, W. VANHAVERBEKE, "How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy", *IEEE Transactions on Engineering Management*, Août 2020, vol. 67, no. 3, pp. 740-753 DOI : [ 10.1109/TEM.2018.2889538 ](https://dx.doi.org/10.1109/TEM.2018.2889538) MARKOVIC, S., M. JOVANOVIC, M. BAGHERZADEH, C. SANCHA, M. SARAFINOVSKA, Y. QIU, "Priorities when selecting business partners for service innovation: The contingency role of product innovation", *Industrial Marketing Management*, Juillet 2020, vol. 88, pp. 378-388 DOI : [ 10.1016/j.indmarman.2020.06.001 ](https://dx.doi.org/10.1016/j.indmarman.2020.06.001) MARKOVIC, S., M. BAGHERZADEH, A. DUBIEL, J. CHENG, W. VANHAVERBEKE, "Do not miss the boat to outside-in open innovation: Enable your employees", *Industrial Marketing Management*, Novembre 2020, vol. 91, pp. 152-161 DOI : [ 10.1016/j.indmarman.2020.09.003 ](https://dx.doi.org/10.1016/j.indmarman.2020.09.003) IND, N., O. IGLESIAS, S. MARKOVIC, "Conscientious organizations: How business is accelerating toward a fairer future", *California Management Review*, Août 2020 IGLESIAS, O., P. LANDGRAF, N. IND, S. MARKOVIC, N. KOPORCIC, "Corporate Brand Identity Co-creation in Business-to-Business Contexts", *Industrial Marketing Management*, Février 2020, vol. 85, pp. 32-43 IGLESIAS, O., S. MARKOVIC, J. J. SINGH, V. SIERRA, "Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits", *Journal of Business Ethics*, Janvier 2019, vol. 154, no. 2, pp. 441-459 IGLESIAS, O., S. MARKOVIC, J. RIALP, "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy", *Journal of Business Research*, Mars 2019, vol. 96, pp. 343-354 MARKOVIC, S., M. BAGHERZADEH, "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation", *Journal of Business Research*, Juillet 2018, vol. 88, pp. 173-186 DOI : [ 10.1016/j.jbusres.2018.03.028 ](https://dx.doi.org/10.1016/j.jbusres.2018.03.028) MARKOVIC, S., O. IGLESIAS, J. J. SINGH, V. SIERRA, "How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality", *Journal of Business Ethics*, Avril 2018, vol. 148, no. 4, pp. 721-740 ## Chapitres KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans *Research Handbook on Tourism, Complexity and Uncertainty*., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024 DOI : [ 10.4337/9781802203486.00008 ](https://dx.doi.org/10.4337/9781802203486.00008) MARKOVIC, S., Y. QIU, C. SANCHA, N. KOPORCIC, "A systematic literature review of sustainability in corporate services branding: Identifying dimensions, drivers, outcomes, and future research opportunities" dans *The Routledge Companion to Corporate Branding*., Oriol Iglesias, Nicholas Ind, and Majken Schultz Eds, Routledge, pp. 228-248, 2022 MARKOVIC, S., K. TOLLIN, "Business Model Innovation for Sustainability: The intersections among business models, innovation, and sustainability" dans *Handbook of sustainability-driven business strategies in practice*., tefan Markovic, Cristina Sancha, and Adam Lindgreen Eds, Edward Elgar Publishing, pp. 144-157, 2021 MARKOVIC, S., "Co-creation in Brand Management: Benefits and Challenges" dans *Co-creating Brands: Brand Management from A Co-creative Perspective*., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 43-47, 2019 MARKOVIC, S., H. RANIM, "Co-creation and Social Media Influencers" dans *Co-creating Brands: Brand Management from A Co-creative Perspective*., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 210-214, 2019 MARKOVIC, S., C. GIMENEZ, V. SIERRA, C. SANCHA, J. RODON, "The impact of environmental and social practices on the triple bottom line: A mediated model" dans *Measuring and controlling sustainability: Spanning theory and practice*., Adam Lindgreen, Christine Vallaster, Shumaila Yousofzai, and Bernhard Hirsch Eds, Routledge, pp. 141-165, 2018 ## Conferences MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" dans *European Academy of Management*, 2024, Bath, Royaume-Uni LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "From closed to open innovation: A U-shaped performance implication" dans *10th Annual World Open Innovation Conference (WOIC)*, 2023, Bilbao, Espagne MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Co-creation as an open innovation mechanism to boost customer usage intention: A randomized lab experiment" dans *10th Annual World Open Innovation Conference (WOIC)*, 2023, Bilbao, Espagne LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Choosing between closed and open innovation" dans *Nova School of Business and Economics, DRUID Conference*, 2023, Lisbon, Portugal LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Moving from closed to open innovation and its performance implications" dans *32nd International ACEDE Conference,University of Alicante*, 2023, Alicante, Espagne MARKOVIC, S., C. T. LIAO, M. BAGHERZADEH, V. DAMNJANOVIC, "The U-shaped relationship between relative openness and innovation performance" dans *European Academy of Management Conference (EURAM), Trinity College Dublin*, 2023, Dublin, Irlande MARKOVIC, S., M. MICEVSKI, Y. QIU, M. BAGHERZADEH, "How does co-creation influence customer purchase intent? Examining the underlying relational mechanisms" dans *16th Global Brand Conference – Academy of Marketing, University of Bergamo*, 2023, Bergamo, Italie MINGIONE, M., O. IGLESIAS, N. IND, S. MARKOVIC, "Conscientious brands: a three-level approach to purpose" dans *16th Global Brand Conference – Academy of Marketing. University of Bergamo*, 2023, Bergamo, Italie QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Drivers and outcomes of co-creation in B2B brand management" dans *16th Global Brand Conference – Academy of Marketing. University of Bergamo*, 2023, Bergamo, Italie BAGHERZADEH, M., S. MARKOVIC, R. GYRD-JONES, Y. QIU, "Crowdsourcing for luxury brands: A field experiment" dans *4th Brand Meaning Network Workshop. American University of Sharjah*, 2023, Sharjah, Émirats Arabes Unis QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Co-creation in B2B branding: a systematic literature review," dans *51st European Marketing Academy Conference*, 2022, Budapest, Hongrie MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "How to build service brand equity through co-creation? An experimental design," dans *15th Global Brand Conference – Academy of Marketing*, 2022, Royaume-Uni QIU, Y., O. IGLESIAS, S. MARKOVIC, "Reciprocal brand identity co-creation" dans *European Marketing Academy Regional Conference*, 2020, Online GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing oppeness in high complexity innovation projects: Evidence from the automotive sector" dans *6th Annual World Open Innovation Conference (WOIC)*, 2019, Rome, Italie MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Does co-creation improve the equity of services brands? Considering the roles of recognition benefits and alternative attractiveness" dans *14th Global Brand Conference – Academy of Marketing*, 2019, Berlin, Allemagne IND, N., O. IGLESIAS, S. MARKOVIC, "Why co-creation is the future of branding" dans *14th Global Brand Conference – Academy of Marketing*, 2019, Berlin, Allemagne VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Critical reflections on brand management: Theory, practice, and future directions" dans *48th European Marketing Academy Conference (EMAC)*, 2019, Hamburg, Allemagne MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Examining the relationship between co-creation and brand equity in the context of services brands" dans *48th European Marketing Academy Conference (EMAC)*, 2019, Hamburg MARKOVIC, S., "Should brands collaborate with suppliers or competitors to boost service innovation? Analyzing the moderating role of product innovation" dans *3rd Brand Meaning Network Workshop. Nova School of Business and Economics*, 2019, Lisbon, Portugal MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "The impact of CSR on word-of-mouth" dans *30th International Marketing Congress (AEMARK). Universitat Autònoma de Barcelona*, 2018, Barcelona VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Brand co-creation: Innovation opportunities and ethical challenges" dans *47th European Marketing Academy Conference (EMAC). University of Strathclyde*, 2018, Glasgow, Royaume-Uni MARKOVIC, S., S. VON WALLPACH, R. GYRD-JONES, "Multi-stakeholder knowledge sharing and brand co-creation: Ethical considerations," dans *47th European Marketing Academy Conference (EMAC). University of Strathclyde*, 2018, Glasgow MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Do CSR practices improve customer positive word-of-mouth? Considering the roles of brand authenticity and customer affective commitment," dans *13th Global Brand Conference – Academy of Marketing. Northumbria University*, 2018, Newcastle, Royaume-Uni MARKOVIC, S., S. WIDER, S. VON WALLPACH, "Brand value co-destruction in collective digital discourse: A case study" dans *13th Global Brand Conference – Academy of Marketing. Northumbria University*, 2018, Newcastle, Royaume-Uni ## Livres KOCK, F., A. LINDGREEN, S. MARKOVIC, *Research Handbook on Tourism, Complexity and Uncertainty*, Edward Elgar Publishing, 2024 DOI : [ 10.4337/9781802203486 ](https://dx.doi.org/10.4337/9781802203486) MARKOVIC, S., A. LINDGREEN, N. KOPORCIC, M. MICEVSKI, *Approaches to corporate social responsibility: Knowledge, values, and actions*, Routledge, Taylor & Francis Group, New York, 2023 MARKOVIC, S., R. GYRD-JONES, S. VON WALLPACH, A. LINDGREEN, *Brand co-creation: Theory, practice, and ethical implications*, Edward Elgar Publishing, London, 2022 MARKOVIC, S., C. SANCHA, A. LINDGREEN, *Handbook of sustainability-driven business strategies in practice*, Edward Elgar Publishing, London, 2021 ## Contributions dans une conférence SANCHA, C., V. SIERRA, S. MARKOVIC, E. KOBERG, C. GIMENEZ, "Sustainable SCM: Stakeholder pressure and lower tier suppliers" dans *29th EurOMA Conference*, 2022, Berlin, Allemagne SANCHA, C., S. MARKOVIC, V. SIERRA, "Drivers of the adoption of first- and lower-tier sustainable supplier development practices" dans *54th CLADEA Annual Assembly*, 2019, Lima, Pérou ## Séminaires de recherche MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" *Entrepreneurship for Development Research Workshop*. 2025, Paris, France ## Editors MARKOVIC, S., A. LINDGREEN, F. MAON, C. SANCHA, *The Routledge Companion to Responsible Business*, Routledge Taylor & Francis Group - Series: Routledge Studies in International Business and the World Economy, New-York, 2025