![](https://preprod.neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# GUPTA Gaurav { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://preprod.neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "GUPTA\u0020Gaurav", "item": "https://preprod.neoma-bs.fr/node/8596.md" } ] } - [Accueil](https://preprod.neoma-bs.fr/) - GUPTA Gaurav ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/29804-gupta-gaurav.jpg?itok=aA-vYdZI)GUPTA Gaurav Professeur associé - À propos - Publications académiques [Stratégie & Entrepreneuriat](https://preprod.neoma-bs.fr/departements/strategie-entrepreneuriat) PhD, Sciences de Gestion, Systèmes d'information Gaurav est professeur associé en Stratégie et Entrepreneuriat à NEOMA Business School en France. Il enseigne des modèles commerciaux agiles, des stratégies de rupture et la gestion de la transformation numérique à des étudiants diplômés et exécutifs du MBA. Les recherches de Gaurav éclairent les modèles commerciaux entrepreneuriaux, la transformation numérique et l'intelligence artificielle. Ses recherches ont été publiées dans des revues telles que Information & Management, Technology Forecasting & Social Change, Annals of Operations Research et Australasian Journal of Information Systems, ainsi que diverses conférences prestigieuses comme ICIS, ECIS, AMCIS et HICSS. Ses études de cas d'enseignement ont remporté le prix de la meilleure étude de cas pour la EFMD Case Writing Competition, 2017 et la 23eme CEEMAN-Emerald Case Writing competition, 2017. Gaurav a également exercé un rôle rédactionnel dans des revues comme Information Systems Frontiers et aussi régulièrement comme ad hoc réviseur pour Information & Management, Communications of the Association for Information Systems, Technological Forecasting and Social Change, ainsi que diverses conférences de premier plan. Ses recherches sont activement discutées dans divers médias comme Forbes, Business Because, Authority Magazine, etc. ### Domaines de recherche - Transformation Digitale - Modèles Commerciaux Numériques - Intelligence Artificielle - Systèmes d'Information Stratégiques ## Récentes contributions académiques CHAUDHURI, N., G. GUPTA, W. M. LIM , "A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce", *Journal of Retailing and Consumer Services*, Janvier 2026, vol. 88 DOI : [ 10.1016/j.jretconser.2025.104508 ](https://dx.doi.org/10.1016/j.jretconser.2025.104508) CHAUDHURI, N., G. GUPTA, "Beyond the Pandemic: Understanding Social Media’s Evolving Role in Crisis Communication through Temporal Analyses of Information Engagement", *Systèmes d'Information et Management*, Juin 2025, vol. 29, no. 4, pp. 109-146 DOI : [ 10.54695/sim.244.0109 ](https://dx.doi.org/10.54695/sim.244.0109) CHAUDHURI, N., G. GUPTA, A. POPOVIC, I. BOSE, "Do you believe it? Examining user engagement with fake news on social media platforms", *Technological Forecasting and Social Change*, Mars 2025, vol. 212, pp. 123950 DOI : [ 10.1016/j.techfore.2024.123950 ](https://dx.doi.org/10.1016/j.techfore.2024.123950) ## Publications CHAUDHURI, N., G. GUPTA, W. M. LIM , "A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce", *Journal of Retailing and Consumer Services*, Janvier 2026, vol. 88 DOI : [ 10.1016/j.jretconser.2025.104508 ](https://dx.doi.org/10.1016/j.jretconser.2025.104508) CHAUDHURI, N., G. GUPTA, "Beyond the Pandemic: Understanding Social Media’s Evolving Role in Crisis Communication through Temporal Analyses of Information Engagement", *Systèmes d'Information et Management*, Juin 2025, vol. 29, no. 4, pp. 109-146 DOI : [ 10.54695/sim.244.0109 ](https://dx.doi.org/10.54695/sim.244.0109) CHAUDHURI, N., G. GUPTA, A. POPOVIC, I. BOSE, "Do you believe it? Examining user engagement with fake news on social media platforms", *Technological Forecasting and Social Change*, Mars 2025, vol. 212, pp. 123950 DOI : [ 10.1016/j.techfore.2024.123950 ](https://dx.doi.org/10.1016/j.techfore.2024.123950) DEVASTHALI, S., M. SHARMA, A. SHARMA, G. GUPTA, "Technology Use Across Age Cohorts in Older Adults: Review and Future Directions" à paraître *Communications of the Association for Information Systems* GUPTA, G., N. CHAUDHURI, "Decoding GenAI Assimilation in Teams: A Multi-Method Study of GenAI’s Impact on Collaborative Performance in Project-Based Work", *Information Systems Frontiers*, Octobre 2025 DOI : [ 10.1007/s10796-025-10646-7 ](https://dx.doi.org/10.1007/s10796-025-10646-7) CHAUDHURI, N., G. GUPTA, S. K. SHARMA, "Outpacing choices: Examining dynamic consumer preferences across multi-generational information-intensive digital products", *International Journal of Information Management*, Août 2024, vol. 77, pp. 102784 DOI : [ 10.1016/j.ijinfomgt.2024.102784 ](https://dx.doi.org/10.1016/j.ijinfomgt.2024.102784) CHAUDHURI, N., G. GUPTA, M. BAGHERZADEH, T. DAIM, H. YALCIN, "Misinformation on social platforms: A review and research Agenda", *Technology in Society*, Septembre 2024, vol. 78, pp. 102654 DOI : [ 10.1016/j.techsoc.2024.102654 ](https://dx.doi.org/10.1016/j.techsoc.2024.102654) DUVIVIER, F., G. GUPTA, "Unleashing Digital Agility: A Review of Literature on Agile Responses to Digital Challenges.", *Journal of Global Information Management*, Octobre 2023, vol. 31, no. 8 DOI : [ 10.4018/JGIM.331092 ](https://dx.doi.org/10.4018/JGIM.331092) GUPTA, G., I. BOSE, "Digital transformation in entrepreneurial firms through information exchange with operating environment", *Information and Management*, Avril 2022, vol. 59, no. 3 DOI : [ 10.1016/j.im.2019.103243 ](https://dx.doi.org/10.1016/j.im.2019.103243) LIM , W. M., G. GUPTA, B. BISWAS, R. GUPTA, "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services", *Electronic Markets*, Septembre 2022, vol. 32, no. 3, pp. 1463–1484 DOI : [ 10.1007/s12525-021-00486-z ](https://dx.doi.org/10.1007/s12525-021-00486-z) CHAUDHURI, N., G. GUPTA, V. VAMSI, I. BOSE, "On the platform but will they buy? Predicting customers' purchase behavior using deep learning", *Decision Support Systems*, Octobre 2021, vol. 149, pp. 113622 DOI : [ 10.1016/j.dss.2021.113622 ](https://dx.doi.org/10.1016/j.dss.2021.113622) GUPTA, G., I. BOSE, "Strategic learning for digital market pioneering: Examining the transformation of Wishberry's crowdfunding model", *Technological Forecasting and Social Change*, Septembre 2019, no. 146, pp. 865-876 DOI : [ 10.1016/j.techfore.2018.06.020 ](https://dx.doi.org/10.1016/j.techfore.2018.06.020) GUPTA, G., K. T. L.TAN, Y. S.EE, C. S. C.PHANG, "Resource-Based View of Information Systems: Sustainable and Transient Competitive Advantage Perspectives", *Australasian Journal of Information Systems*, Janvier 2018, vol. 22 DOI : [ 10.3127/ajis.v22i0.1657 ](https://dx.doi.org/10.3127/ajis.v22i0.1657) ADHIKARI, A., A.MAJUMDAR, G.GUPTA, A.BISI, "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket", *Annals of Operations Research*, 2018, vol. 284, pp. 1-32 DOI : [ 10.1007/s10479-018-3088-4 ](https://dx.doi.org/10.1007/s10479-018-3088-4) ## Autres GUPTA, G., I.BOSE - "Research Essay Editorial" - 2015, *Journal of Information Privacy and Security* ## Chapitres DEVASTHALI, S., G. GUPTA, "Embracing Change from Shadow IT to Collaborative IT Models" dans *Transfer, Diffusion and Adoption of Next-Generation Digital Technologies*., Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Banita Lal, Amany Elbanna Eds, Springer, pp. 365-378, 2024 DOI : [ https://link.springer.com/chapter/10.1007/978-3-031-50204-0\_31 ](https://dx.doi.org/https://link.springer.com/chapter/10.1007/978-3-031-50204-0_31) GUPTA, G., "Privacy and consumer IoT: a sensemaking perspective. In Engineering Secure Internet of Things Systems" dans *Engineering Secure Internet of Things Systems (Security)*., Benjamin Aziz, Alvaro Arenas, Bruno Crispo Eds, The Institution of Engineering and Technology, pp. 57–74, 2016 ## Conferences LENGLET, M., G. GUPTA, L. GIALDINI, "Making timely decisions: strategic decision-making recipes under radical uncertainty" dans *40th EGOS colloquium*, 2024 ROY, N., G. GUPTA, I. BISWAS, "Narrative and Representational Ethics and Profit in the Marvel Cinematic Universe" dans *Academy of Management Proceedings*, 2023 GUPTA, G., M. LENGLET, L. GIALDINI, "Causation, Effectuation and Bricolage: Making Sense of Decision-making Recipes Under Uncertainty" dans *Academy of Management Proceedings*, 2023 GUPTA, G., T.OLSEN, M.KOUKI-BLOCK, M.RÖNKKÖ, "A long road down – The process of startup failure" dans *39th International Conference on Information Systems (ICIS)*, 2018, San Francisco GUPTA, G., I.BOSE, "Transforming temporary organizations to permanence: Examining the role of information systems" dans *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii GUPTA, G., B.BISWAS, A.MUKHOPADHYAY, "”Leadership in Action: How Top Hackers Behave” A Big-Data Approach with Text-Mining and Sentiment Analysis" dans *51st Hawaii International Conference on System Sciences (HICSS)*, 2018 GUPTA, G., A.MUKHOPADHYAY, B.BISWAS, "Cyber insurance for correlated risks from phishing attacks: A decision-theoretic approach" dans *Pre-ICIS Workshop on Information Security and Privacy (WISP)*, 2018, San Francisco, États-Unis GUPTA, G., V. VALLURUPALLI, N. CHAUDHURI, I. BOSE, "Will They Buy? Predicting Purchase Behavior from Customer-platform Interaction Analysis" dans *17th Pre-ICIS Workshop on e-Business*, 2018, San Francisco, États-Unis BOSE, I., G. GUPTA, "Transforming Temporary Organizations to Permanence: Examining the Role of Information Systems" dans *Hawaii International Conference on Systems Sciences*, 2018, Hawaii, États-Unis GUPTA, G., I.BOSE, "New venture ambidexterity in emerging markets: the case of crowdfunding in India" dans *25th European Conference on Information Systems (ECIS)*, pp. 2777-2787, 2017, Guimarães, Portugal GUPTA, G., S.PAL, I.BISWAS, "When young firms compete with startups in developing economies: the case of Codezin" dans *25th CEEMAN Annual Conference*, 2017, Hangzhou GUPTA, G., I.BOSE, "A bibliometric analysis of two decades of research on business models" dans *2017 International Conference on Software and e- Business*, 2017, Hong Kong, Chine PAL, S., I.BISWAS, G.GUPTA, "When young firms compete with startups in developing economies: the case of Codezin" dans *25th CEEMAN Annual Conference*, 2017 GUPTA, G., I. BOSE, "A Bibliometric Analysis of Two Decades of Research on Business Models" dans *International Conference on Software and e-Business*, 2017, Hong Kong, Chine BOSE, I., G. GUPTA, "New Venture Ambidexterity in Emerging Markets: The Case of Crowdfunding in India" dans *European Conference on Information Systems*, 2017, Guimaraes, Portugal BOSE, I., G. GUPTA, "Ambidexterity for Emerging Ventures in Neoteric Markets: The Case of Wishberry in India" dans *Conference on Digital Economy*, 2017, Hyderabad, Inde ## Contributions dans une conférence GUPTA, G., T.OLSEN, M.KOUKI-BLOCK, M.RÖNKKÖ, "A long road down – The process of startup failure" dans *39th International Conference on Information Systems (ICIS)*, 2018, San Francisco, États-Unis GUPTA, G., I.BOSE, "Transforming temporary organizations to permanence: Examining the role of information systems" dans *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii, États-Unis GUPTA, G., B.BISWAS, A.MUKHOPADHYAY, "”Leadership in Action: How Top Hackers Behave” A Big-Data Approach with Text-Mining and Sentiment Analysis" dans *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii, États-Unis GUPTA, G., N.CHAUDHURI, V.VALLURUPALLI, I.BOSE, "“Will they Buy? Predicting purchase behavior from customer-platform interaction analysis”" dans *17th Pre-ICIS Workshop on e-Business (WeB)*, 2018, San Francisco, États-Unis GUPTA, G., A.MUKHOPADHYAY, B.BISWAS, "“Cyber insurance for correlated risks from phishing attacks: A decision-theoretic approach”" dans *Pre-ICIS Workshop on Information Security and Privacy (WISP)*, 2018, San Francisco, États-Unis GUPTA, G., I.BOSE, "New venture ambidexterity in emerging markets: the case of crowdfunding in India" dans *5th European Conference on Information Systems (ECIS)*, 2017, Guimarães, Portugal GUPTA, G., I.BOSE, "Ambidexterity for emerging ventures in neoteric markets: The case of Wishberry in India" dans *Conference on the Digital Economy (CODE)*, 2017, Hyderabad, Inde GUPTA, G., I.BOSE, "A bibliometric analysis of two decades of research on business models" dans *International Conference on Software and e-Business*, 2017, Hong Kong, Chine GUPTA, G., I.BOSE, "Technology venture alliances: the role of IS compatibility" dans *Fifth Pan- IIM conference*, 2017, Lucknow, Inde GUPTA, G., "Managing duality of formalization and environmental uncertainty: using cloud services for introducing manufacturing flexibility in software ventures" dans *XIX Annual International Conference of the Society of Operations Management*, 2015, Calcutta, Inde GUPTA, G., A.ADHIKARI, A.MAJUMDAR, A.BISI, "An Innovative Efficiency and Consistency based Player Selection method using DEA and Semi variance; An evidence from cricket" dans *XIX Annual International Conference of the Society of Operations Management*, 2015, Calcutta, Inde ## Séminaires de recherche GUPTA, G., M. LENGLET, L. GIALDINI, "Making timely decisions: strategic decision-making recipes under radical uncertainty" *Paper Development Workshop, NEOMA*. 2024, Avignon, France GUPTA, G., L. GIALDINI, M. LENGLET, "Causation, effectuation and bricolage. Making sense of strategic decision-making recipes under radical uncertainty" *Presentation, Strategy and Entrepreneurship brownbag seminar, NEOMA*. 2023, Online, France GUPTA, G., "Transforming temporary organisations to permanence: examining the role of Information systems" *Zhejiang University*. 2017, Hangzhou, Chine GUPTA, G., "Social networks for changes in the industry structure: the case of disaster management" *Xavier Institute of Management*. 2017, Bhubaneswar, Inde GUPTA, G., "Learning to cite using Reference Management Tools" *Indian Institute of Management Calcutta*. 2016, Calcutta, Inde GUPTA, G., "Using Mendeley for scholarly citations" *Indian Institute of Management*. 2015, Calcutta, Inde ## Études de cas PAL, S., G.GUPTA, I.BISWAS - "Codezin: Braving the Startup Storm" - 2017, *Emerald Emerging Markets Case Studies*, Bingley GUPTA, G., I.BOSE - "SimSePay at YES BANK: Creating Value Through an Un’smart’ Innovation" - 2017, *IIM Calcutta Case Research Center*, Calcutta PAL, S., G.GUPTA, I.BISWAS - "Codezin: braving the startup storm" - 2017, *Emerald Emerging Markets Case Studies* DOI : [ 10.1108/EEMCS-05-2017-0101 ](https://dx.doi.org/10.1108/EEMCS-05-2017-0101) BOSE, I., G. GUPTA - "SIMsePAY at YES Bank: Creating Value Through an Un‘smart’ Innovation (Winner EFMD Case Award Competition in the Category of Inclusive Models, 2017)" - 2017, *Indian Institute of Management Calcutta Case Research Centre*, Calcutta, Inde GUPTA, G., S.LAHIRI, I.BOSE - "Mobilize.net : Mobilizing growth" - 2016, *IIM Calcutta Case Research Center*, Calcutta BOSE, I., S. LAHIRI, G. GUPTA - "Mobilize.NET: Mobilizing Growth" - 2016, *Indian Institute of Management Calcutta Case Research Centre*, Calcutta, Inde