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BORGES Adilson

Habilitation à Diriger des Recherches, Sciences de Gestion

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  3. BORGES Adilson

Habilitation à Diriger des Recherches, Sciences de Gestion

Adilson est professeur de Marketing IRC. Adilson est actuellement Président élu de l'Academy of Marketing Science. Il collabore à l'AMS de nombreuses façons ; il a notamment co-présidé la 41ème conférence annuelle de l'AMS à la Nouvelle-Orléans en 2012, le 15ème World Marketing Congress de 2011 à Reims et l’International Retail Symposium de l’AMS de 2005, également organisé à Reims. Les recherches d'Adilson paraissent dans de nombreuses revues académiques : Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, Journal of Retail and Consumer Services, Journal of Advertising, Journal of Consumer Marketing, Recherche et Application en Marketing et Journal of Retail and Distribution Management. Il est éditeur associé du Journal of Consumer Marketing et membre du comité éditorial du Journal of the Academy of Marketing Science, du Journal of Business Research et du Journal of Marketing Theory and Practice. Il a donné des cours dans de nombreux pays, y compris en France, aux Etats-Unis, en Afrique du Sud, en Chine et au Brésil.

Domaines de spécialisation

  • Comportement du consommateur
  • Persuasion
  • Marketing de la distribution
  • Marketing social

Récentes contributions académiques

  • BISWAS, D., P. HARTMANN, M. EISEND, C. SZOCS, B. JOCHIMS, V. APAOLAZA, E. HERMANN, C. M. LÓPEZ, A. BORGES, "EXPRESS: Caffeine's Effects on Consumer Spending", Journal of Marketing, Mars 2023, vol. 87, no. 2, pp. 002224292211092
    DOI : 10.1177/00222429221109247
  • MAURER HERTER, M., A. BORGES, D. COSTA PINTO, M. BOTO FERREIRA, A. S. MATTILA, "Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors", European Journal of Marketing, Novembre 2022, vol. 56, no. 12, pp. 3197-3226
    DOI : 10.1108/EJM-04-2020-0290
  • BABIN, B., W. ZHUANG, A. BORGES, "Managing service recovery experience: Effects of the forgiveness for older consumers", Journal of Retailing and Consumer Services, Janvier 2021, vol. 58, pp. 102222
    DOI : 10.1016/j.jretconser.2020.102222

Article

  • BISWAS, D., P. HARTMANN, M. EISEND, C. SZOCS, B. JOCHIMS, V. APAOLAZA, E. HERMANN, C. M. LÓPEZ, A. BORGES, "EXPRESS: Caffeine's Effects on Consumer Spending", Journal of Marketing, Mars 2023, vol. 87, no. 2, pp. 002224292211092
    DOI : 10.1177/00222429221109247
  • MAURER HERTER, M., A. BORGES, D. COSTA PINTO, M. BOTO FERREIRA, A. S. MATTILA, "Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors", European Journal of Marketing, Novembre 2022, vol. 56, no. 12, pp. 3197-3226
    DOI : 10.1108/EJM-04-2020-0290
  • PANTOJA, F., A. BORGES, "Background music tempo effects on food evaluations and purchase intentions", Journal of Retailing and Consumer Services, Novembre 2021, vol. 63, pp. 102730
    DOI : 10.1016/j.jretconser.2021.102730
  • HERTER, M. M., A. BORGES, D. COSTA PINTO, "Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors", Journal of Business Research, Juin 2021, vol. 130, pp. 147-158
    DOI : 10.1016/j.jbusres.2021.03.016
  • BABIN, B., W. ZHUANG, A. BORGES, "Managing service recovery experience: Effects of the forgiveness for older consumers", Journal of Retailing and Consumer Services, Janvier 2021, vol. 58, pp. 102222
    DOI : 10.1016/j.jretconser.2020.102222
  • COSTA PINTO, D., A.BORGES, M.MAURER HERTER, M.FERREIRA, "Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill", Business Ethics Quarterly, Janvier 2020, vol. 30, no. 1, pp. 31-63
    DOI : 10.1017/beq.2019.25
  • GILBOA, S., I. VILNAI-YAVETZ, V. MITCHELL, A. BORGES, K. FRIMPONG, N. BELHSEN, "Mall experiences are not universal: The moderating roles of national culture and mall industry age", Journal of Retailing and Consumer Services, Novembre 2020, vol. 57, pp. 102210
    DOI : 10.1016/j.jretconser.2020.102210
  • PANTOJA, F., A.BORGES, P.DA CAMARA ROSSI, A.YAMIN, "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items", Journal of Retailing and Consumer Services, Mars 2020, vol. 53, pp. 101958
    DOI : 10.1016/j.jretconser.2019.101958
  • COSTA PINTO, D., M.MAURER HERTER, P.ROSSI, W.MEUCCI NIQUE, A.BORGES, "Recycling cooperation and buying status", European Journal of Marketing, Octobre 2019, vol. 53, no. 5, pp. 944-971
    DOI : 10.1108/EJM-09-2017-0557
  • ROSSI, P., F.PANTOJA, A.BORGES, C.WERLE, "What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption", Journal of the Association for Consumer Research, Octobre 2017, vol. 2, no. 4, pp. 392-401
    DOI : 10.1086/693112
  • BABIN, B., A.BORGES, J.KEVIN, "The Role of Retail Price Image in a multi-country context: France and the USA", Journal of Business Research, Septembre 2016, vol. 69, no. 3, pp. 1074-1081
    DOI : 10.1016/j.jbusres.2015.08.023
  • LADEIRA, W., W.NIQUE, D.COSTA PINTO, A.BORGES, M.HERTER, "Running for Pleasure or Performance? How Store Attributes and Hedonic Product Value Influence Consumer Satisfaction.", The International Review of Retail, Distribution and Consumer Research, Juillet 2016, vol. 26, no. 5, pp. 502-520
    DOI : 10.1080/09593969.2016.1182934
  • COSTA PINTO, D., W.NIQUE, A.BORGES, M.HERTER, "Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption.", International Journal of Consumer Studies, 2016
    DOI : 10.1111/ijcs.12282
  • SZOCS, C., D.BISWAS, A.BORGES, "Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions", Journal of the Association for Consumer Research, Octobre 2016, vol. 1, no. 4, pp. 569–578
  • PANTOJA, F., P. ROSSI, A. BORGES, "How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication", Journal of Advertising, Novembre 2016, vol. 45, no. 1, pp. 113-119
    DOI : 10.1080/00913367.2015.1085818
  • BORGES, A., J. C.CHEBAT, "Contributions aux stratégies du marketing social", Recherche et Applications en Marketing, Juillet 2015, vol. 30, no. 3, pp. 3-6
    DOI : 10.1177/0767370115575962
  • DALMORO, M., D. COSTA PINTO, A. BORGES, W. NIQUE, "Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference", Journal of Brand Management, Décembre 2015, vol. 22, no. 9, pp. 721-736
  • ROSSI, P., A.BORGES, M.BAKPAYEV, "Private Labels versus National Brands: The Effects of Branding on Sensory Perceptions and Purchase Intentions", Journal of Retailing and Consumer Services, Novembre 2015, vol. 27, no. 6, pp. 74-79
  • BORGES, A., M.MAURER, J.-C.CHEBAT, ""It Was not That Long!": The Effects of In-Store TV Screen Content and Consumer Emotions on Consumer Waiting Perception", Journal of Retailing and Consumer Services, Janvier 2015, vol. 22, no. 1, pp. 96-106
    DOI : 10.1016/j.jretconser.2014.10.005
  • NOH, B., A. BORGES, "The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?", Psychology and Marketing, Novembre 2015, vol. 32, no. 11, pp. 1049-1060
    DOI : 10.1002/mar.20843
  • BORGES, A., P.GOMEZ, "How Products Induce Regulatory Fit: Evidence from the Health Domain", Journal of Consumer Marketing, Septembre 2015, vol. 32, no. 6, pp. 441-449
    DOI : 10.1108/JCM-01-2015-1292
  • COSTA PINTO, D., M.HERTER, P.ROSSI, A.BORGES, "Going green for self or for others? Gender and identity salience effects on sustainable consumption", International Journal of Consumer Studies, Juillet 2014, vol. 38, no. 5, pp. 540-549
    DOI : 10.1111/ijcs.12114
  • RETO, F., A.BORGES, "Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension", Journal of Brand Management, Novembre 2014, vol. 21, no. 7-8, pp. 579-593
    DOI : 10.1057/bm.2014.24
  • BORGES, A., B.BABIN, N.SPIELMANN, "Gender Orientation and Retail Atmosphere: Effects on Value Perception", International Journal of Retail & Distribution Management, Juillet 2013, vol. 41, no. 7, pp. 498-511
  • GOUDARZI, K., A.BORGES, J.-C.CHEBAT, "Should Retailers Pay to Bring Customers Back? The Impact of Quick Response and Coupons on Purchase Outcomes", Journal of Business Research, Mai 2013, vol. 66, no. 5, pp. 665-669
  • MUÑOZ, Y., J.-C.CHEBAT, A.BORGES, "Graphic Gambling Warnings: How they Affect Emotions, Cognitive Responses and Attitude Change", Journal of Gambling Studies, Septembre 2013, vol. 29, no. 3, pp. 507-524
  • BABIN, B., M.GRIFFIN, A.BORGES, J. S.BOLES , "Negative Emotions, Value and Relationships: Differences Between Women and Men", Journal of Retailing and Consumer Services, Septembre 2013, vol. 20, no. 5, pp. 471-478
  • GOMEZ, P., A.BORGES, C.PECHMANN, "Avoiding Poor Health or Approaching Good Health: Does It Matter? The Conceptualization, Measurement, and Consequences of Health Regulatory Focus", Journal of Consumer Psychology, Octobre 2013, vol. 23, no. 4, pp. 451-463
  • SPIELMANN, N., M.LAROCHE, A.BORGES, "How Service Seasons the Experience: Measuring Hospitality Servicescapes", International Journal of Hospitality Management, Juin 2012, vol. 31, no. 2, pp. 360-368
  • BORGES, A., B.BABIN, "Revisiting Low Price Guarantees: Does Consumer versus Retailer Governance Matter?", Marketing Letters, Septembre 2012, vol. 23, no. 3, pp. 777-791
  • MASSICOTTE, M.-C., R.MICHON, J.-C.CHEBAT, M.SIRGY, A.BORGES, "Effects of mall atmosphere on mall evolution: teenage verus adult shoppers", Journal of Retailing and Consumer Services, Janvier 2011, vol. 18, no. 1, pp. 74-80
  • BORGES, A., "The Effects of Digitally Enhanced Photos on Product Evaluation and Young Girls' Self-Esteem", Recherche et Applications en Marketing, Décembre 2011, vol. 26, no. 4, pp. 5-21
  • CHEBAT, J.-C., M.DAVIDOW, A.BORGES, "More on the Role of Switching Costs in Service Markets: A Research Note", Journal of Business Research, Août 2011, vol. 64, no. 8, pp. 823-829
  • BORGES, A., J.-C.CHEBAT, B.BABIN, "Does a companion always enhance the shopping experience?", Journal of Retailing and Consumer Services, Juillet 2010, vol. 17, no. 4, pp. 294-299
  • BORGES, A., "The Price Matching Guarantee: The Effect of the Refund Size and the Moderator Role of the Retailer Price Strategy", Recherche et Applications en Marketing, Mars 2009, vol. 24, no. 1, pp. 29-39
  • BORGES, A., G.CLIQUET, A.FADY, "Promotional Assortment: Introducing Buying Association and Assessing Its Impact on Promotional Utility", International Journal of Retail & Distribution Management, Janvier 2005, vol. 33, no. 5, pp. 343-352
  • PHUONG, T. N., G.CLIQUET, A.BORGES, F.LERAY, "L’opposition entre taille du marché et degré d’homogénéité des segments : une approche par la logique floue", Décisions Marketing, Septembre 2003, vol. 32, no. October/December, pp. 55-69
  • BORGES, A., M.FONSECA, "O Uso das Pesquisas de Satisfaçao do Consumidor como Instrumento de Politica Publica : o potecial de uso no caso do transporte coletivo de Porte Alegre", RiMAR - Revista Interdisciplinar de Marketing, Septembre 2002, vol. 1, no. 3, pp. 38-50
  • BORGES, A., F. B.LUCE, "ESTRATÉGIAS EMERGENTES OU DELIBERADAS: um estudo de caso com os vencedores do prêmio Top de Marketing da ADVB", ADVB, RAE-FGV, Juillet 2000, vol. 40, no. 3, pp. 36-44
  • BORGES, A., W.NIQUE, "A formação de cestas de produtos por associações de compra geradas pelo consumidor: uma abordagem inicial ", RAUSP - Revista de Administração da USP, Octobre 1998, vol. 33, no. 4, pp. 72-80
  • BORGES, A., "A relação preço e qualidade no contexto da evolução do pensamento em marketing", Revista de Administração da UFRGS, Octobre 1997, vol. 3, pp. 1-16

Chapitre d'ouvrage

  • BORGES, A., B.BABIN, "KDD: Applying in marketing practise using point of sale information" dans Marketing intelligent systems using soft computing: managerial and research applications., CASTILLAS Jorge, MARTINEZ-LOPEZ Francisco Eds, Springer, pp. 35-41, 2010
  • BORGES, A., B.BABIN, "Oh yeah, I remember that store! Memory, experience and value" dans Memorable customer experiences - A research anthology., Editions Gower, pp. 161-175, 2009
  • BORGES, A., "Assortiment promotionnel dans la distribution : concept, enjeux et perspective pour la gestion des promotions des ventes" dans Marketing - Analyses et perspectives., SALERNO Francis, COLAS Hervé Eds, Collection Entreprendre, pp. 221-240, 2007

Ouvrages/Livres

  • BORGES, A., TEST & LEARN - La stratégie des entreprises agiles, Editions Vuibert, Paris, 2021
  • KARYOTIS, C., A.BORGES, Réussir le Mémoire des Ecoles de commerce, Gualino, Paris, 2012

Academic conferences

  • BORGES, A., B.JOCHIMS, "White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract" dans Academy of Marketing Science Annual Conference, 2019, Vancouver, Canada
  • YAMIN, A., A.BORGES, B.JOCHIMS, "Is Not that She is a Bad Person, but Something is Probably Wrong" dans Proceedings, Academy of Marketing Science Annual Conference, 2016, Orlando, États-Unis
  • ROSSI, P., F.PANTOJA, A.BORGES, C.WERLE, "What a Delicious Name! The Relationship Between Embodiment and Food Consumption" dans Proceedings, Academy of Marketing Science Annual Conference, 2016, Orlando, États-Unis
  • BORGES, A., P.DA CAMARA ROSSI, F.PANTOJA, "Shining Bright Like a Diamond? It Might be Rich, But Only in Calories! A Structured Abstract" dans AMS Annual Conference, 2015, États-Unis
  • BORGES, A., F.PANTOJA, "What a Delicious Name! Biasing Food Perceptions through Embodiment" dans Association for Consumer Research, 2015, États-Unis
  • BORGES, A., F.PANTOJA, A.YAMIN, P.ROSSI, "Shining Bright Like a Diamond? It Might be Rich, But Only in Calories! A Structured Abstract" dans Proceedings of the 2015 AMS Annual Conference, Indianapolis, USA, 12-14 May 2015, Academy of Marketing Conference - Annual Conference, 2015
  • RAMCHANDANI, M., A.BORGES, "How does posture affect the behavior of customers and salespeople in a retail store? " dans Proceedings, Association for Consumer Research, 2015, New Orleans, États-Unis
  • ROSSI, P., F.PANTOJA, A.BORGES, "What a Delicious Name! Biasing Food Perceptions through Embodiment" dans Proceedings, Association for Consumer Research, 2015, New Orleans, États-Unis
  • PANTOJA, F., A.BORGES, P.ROSSI, "Improving the Effectiveness of Nutritional Labeling: The Role of Color" dans AMS North American Conference, Academy of Marketing Science Annual Conference, 2014, Indianapolis
  • BORGES, A., D.COSTA PINTO, M.MAURER HERTER, P.DA CAMARA ROSSI, "Going Green for Self vs. Others: Gender and Identity Salience Effects on Green Consumption" dans ACR (Association for consumer research) Conference, 2013, États-Unis
  • BORGES, A., M.MAURER HERTER, "When Emotional Messages Are More Abstract: The Effects of Message Frame and Levels of Construal on Negative Attitudes Towards Smoking" dans ACR (Association for consumer research) Conference, 2013, États-Unis
  • BORGES, A., M.MAURER HERTER, D.COSTA PINTO, P.DA CAMARA ROSSI, "Are Blondes More Hedonic Than Brunettes? Stereotype Effects on Willingness to Pay for Hedonic and Utilitarian Products" dans AMS (Academy of Marketing Science) Annual Conference, 2013, États-Unis
  • BORGES, A., K.JAMES, B.BABIN, "Retailer Success: Value and Satisfaction" dans AMS (Academy of Marketing Science) Annual Conference, 2013, États-Unis
  • BORGES, A., D.COSTA PINTO, "Are Values Always Abstract? How Construal Level and Identities Influence the Use of Values on Green Consumption," dans ACR (Association for consumer research) Conference, 2013, États-Unis
  • BORGES, A., P.DA CAMARA ROSSI, C. P.DOS SANTOS, "Does all consumer retaliation have the same reason? The goals and emotions behind consumer retaliation" dans AMS (Academy of Marketing Science) Annual Conference, 2013, États-Unis
  • BORGES, A., D.COSTA PINTO, M.MAURER HERTER, W.NIQUE, "My Values or our Identity? The Moderation Role of Identities on Value-Behavior Congruence and Green Consumption Decisions" dans AMS (Academy of Marketing Science) Annual Conference, 2012, États-Unis
  • BORGES, A., D.COSTA PINTO, M.DALMORO, W.NIQUE, "When local Brand are Better? The Moderator Role of Self-Construal on Identification with Global or Local Brands" dans Academy of Marketing Science conference, 2011, États-Unis
  • BORGES, A., D.COSTA PINTO, M.MAURER HERTER, W.NIQUE, "Going Green for Friends, Family or Community: How Different Levels of Subject Norms and Identity Influence Green Behavior" dans ACR (Association for Consumer Research) conference, 2011, États-Unis
  • BORGES, A., "Value is in the Eye of the Beholder: Men, Women and Value" dans AMS (Academy of Marketing Science) World Marketing Congress, Reims Management School, 2011, France
  • BORGES, A., P.GOMEZ, "Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy" dans ACR (Association for Consumer Research) conference, 2011, États-Unis
  • BORGES, A., D.COSTA PINTO, M.MAURER HERTER, "Doing Non-Transcendent Go Green: the Moderating Role of Identity on Value-Behavior Relationship" dans ACR (Association for Consumer Research) conference, 2011, États-Unis
  • BORGES, A., W.NIQUE, M.DALMORO, "Global x local brands: how values and global consumer culture influence self-brand connection in Brazil" dans 40th EMAC (European Marketing Academy) Conference, 2011, Slovénie
  • GOMEZ, P., A.BORGES, "Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus" dans Association for Consumer Research Conference, 2010, États-Unis
  • BORGES, A., C.PECHMANN, T.PEZZUTI, D.PIROUZ, "Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication" dans The Association for Consumer Research Annual North American Conference, 2010, États-Unis
  • BORGES, A., "The effect of referent age on interpersonal influence in domains related to factual information, values and style" dans ACR 2009 (Association for Consumer Research), 2009, États-Unis
  • BORGES, A., J.-C.CHEBAT, B.BABIN, "Family, Friends or me: A Closer Look at the Effect of Shopping Pals" dans Retailing Conference, 2009, Canada
  • BORGES, A., B.BABIN, "The low price guarantee in a general merchandise setting: the moderating role of the burden of proof" dans AMS (Academy of Marketing Science) 14th Biennial World Marketing Congress, Oslo School of Management, Oslo, 2009, Norvège
  • BORGES, A., "Cigarette placement in movies: priming tobacco risk-related, warning and its social effects on youths" dans Academy of Marketing Science Annual Conference, Hyatt Regency, 2006, États-Unis
  • BORGES, A., "L'utilisation des mesures de fiabilité et de validité des associations d'achat : une application dans la distribution" dans 21e Congrès de l'Association Française de Marketing, 2005, France
  • BORGES, A., B.BABIN, J.BABIN, "Product category and promotional theme congruency: its effect on preference and retail store image" dans AMS Conference, 2005, États-Unis
  • BORGES, A., I.ROBERT, "La composition de l'image d'un secteur d'activité : le cas de la distribution" dans 20e Congrès de l'AFM (Association Française de Marketing), 2004, France
  • BORGES, A., R.SORE-LARREGAIN, "Local marketing decisions: an exploratory study in a retailing context" dans SMA Retail Symposium, 2004, États-Unis
  • BORGES, A., G.CLIQUET, A.FADY, "Promotional Assortment: introducting buying association and assessing its impact on promotional utility" dans 7th Triennal AMS (Academy of Management Science)/ACRA Retailing Conference, 2003, États-Unis
  • BORGES, A., "L'assortiment promotionnel : concept, mesures et impact sur l'utilité des opérations promotionnelles dans le commerce de détail" dans 19e Congrès de l'AFM (Association Française de Marketing), 2003, Tunisie
  • BORGES, A., "Toward a new supermarket layout: from industrial categories to one stop shopping organization through a data mining approach" dans 6th Annual Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances (SMA), 2003, États-Unis
  • BORGES, A., G.BOULBRY, "Evaluation d'une échelle anglo-saxonne de mesure du tempérament nostalgique dans le contexte culturel français" dans 20e Congrès de l'AFM (Association Française de Marketing), 2003, Tunisie
  • BORGES, A., "Assortiment promotionnel : concept, mesure et implication pour le commerce de détail" dans 19e Congrès de l'AFM (Association Française de Marketing), 2003, Tunisie
  • BORGES, A., "Availaçao da aplicabilidade da escala Consumption Emotions Set para a mensuração das emoções em experiências de consumo na cidade de Porte Alegre" dans 27e Congrès de l'ANPAD (ASSOCIAÇÃO NACIONAL DE PÓS-GRADUAÇÃO E PESQUISA EM ADMINISTRAÇÃO), 2003, Brésil
  • BORGES, A., G.BOULBRY, "Measuring french nostalgia: the validation of the holbrook's nostalgia proneness scale in France" dans Ninth Cross-Cultural Research Conference, 2003, Jamaïque
  • BORGES, A., P.ROBERT-DEMONTROND, D.THIEL, "Implantation d'offres interdépendantes : construction mathématique du problème et résolution par heuristiques" dans 18e Congrès de l'Association Française de Marketing, 2002, France
  • BORGES, A., N.TAM, C.PHUONG, L.G., "L'opposition entre taille du marché et degré d'homogénéité des segments : une approche par la logique floue" dans 18e Congrès de l'Association Française de Marketing, 2002, France
  • BORGES, A., "Associação de compra : conceito, medida e iùmplicações para o marketing de varejo" dans 25e Congrès de l'ANPAD (ANPAD - ASSOCIAÇÃO NACIONAL DE PÓS-GRADUAÇÃO E PESQUISA EM ADMINISTRAÇÃO), 2001, Brésil
  • BORGES, A., "L'association de produits dans les assortiments de supermarché : critiques conceptuelles et nouvelle approche" dans 17e AFM Conference (Association Française de Marketing), 2001, France
  • BORGES, A., E.TERRA, "A Strategy for Mining Associations Rules in POS Scanner Data" dans Proceedings of ECIS-2000 conference, European conference on Information systems, 2000, Autriche

Etude de cas déposée

  • BORGES, A. - "Total Marketing Strategy: you won't come back by chance" - 2011
  • BORGES, A., R.OUELLET - "HH: New Product Development and the Importance of Channel Management" - 2010, The European Case Clearing House (ECCH)
  • JARA, M., A.BORGES - "Auchan - Nice La Trinité : une étude géomarketing" - 2010, Centrale de Cas et de Médias Pédagogiques (CCMP)
  • BORGES, A., R.OUELLET - "RP: Going Beyond Price to Build Price Image - Bringing Back the Discount to Hypermarket" - 2010, The European Case Clearing House (ECCH)
  • BORGES, A. - "VIVA : politique de fidélisation clients (Loyalty programs in retailing)" - 2004, Centrale de Cas et de Médias Pédagogiques (CCMP)

Revues professionnelles

  • BORGES, A., "Test and learn : retour d'expérience sur des publicités pour restaurants", Les Echos, Décembre 2022

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