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ANTONETTI Paolo

PhD, MAnagement

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  2. Annuaire des professeurs

  3. ANTONETTI Paolo

Marketing
PhD, MAnagement

Paolo est Professeur en Marketing à NEOMA Business School (France). Ses intérêts de recherche se concentrent sur le domaine des émotions des consommateurs et surtout sur le rôle des émotions dans la durabilité, la responsabilité sociétale de l’entreprise, l’irresponsabilité sociétale de l’entreprise et l’éthique du consommateur.  Il a publié ses recherches dans des publications internationales prestigieuses telles que Journal of Business Ethics, British Journal of Management, Journal of Business Research, European Journal of Marketing et International Journal of Management Reviews. Paolo est également rédacteur adjoint du Journal of Marketing Management, relecteur ad-hoc (ex : Journal of Business Ethics, British Journal of Management et Journal of Business Research) et membre de comité éditoriale (ex : European Journal of Marketing) pour plusieurs publications internationales. Paolo est également co-auteur de deux manuels de premier plan : “Fundamental of Marketing” (Oxford University Press, 2017) et le manuel en marketing le mieux vendu au Royaume-Uni : “Marketing – fifth edition” (Oxford University Press, 2019).

Domaines de spécialisation

  • Responsabilité sociale des entreprises
  • Irresponsabilité sociale des entreprises
  • Communication de crise
  • Émotions morales
  • Consommation durable

Récentes contributions académiques

  • ANTONETTI, P., I. BAGHI, "Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions", Journal of the Academy of Marketing Science, Mai 2023, vol. 51, no. 3, pp. pages 695–715
    DOI : 10.1007/s11747-022-00903-5
  • SBRANA, G., P. ANTONETTI, "Persistence modeling for sales prediction: A simple, self-contained approach", Journal of Business Research, Novembre 2023, vol. 166, no. 114103
    DOI : 10.1016/j.jbusres.2023.114103
  • ANTONETTI, P., D. MANIKA , "Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis", European Journal of Marketing, Janvier 2022, vol. 56, no. 1, pp. 113-132
    DOI : 10.1108/EJM-04-2020-0272

Article

  • SBRANA, G., P. ANTONETTI, "Persistence modeling for sales prediction: A simple, self-contained approach", Journal of Business Research, Novembre 2023, vol. 166, no. 114103
    DOI : 10.1016/j.jbusres.2023.114103
  • ANTONETTI, P., I. BAGHI, "Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions", Journal of the Academy of Marketing Science, Mai 2023, vol. 51, no. 3, pp. pages 695–715
    DOI : 10.1007/s11747-022-00903-5
  • ANTONETTI, P., B. CRISAFULLI, "Revisiting power messaging in service failures: Pitfalls and proposed solutions", Psychology and Marketing, Novembre 2022, vol. 39, no. 11, pp. 2072-2095
    DOI : 10.1002/mar.21712
  • CARMEN VALOR, C., P. ANTONETTI, B. CRISAFULLI, "Emotions and consumers’ adoption of innovations: An integrative review and research agenda", Technological Forecasting and Social Change, Juin 2022, vol. 179
    DOI : 10.1016/j.techfore.2022.121609
  • CARMEN VALOR, C., P. ANTONETTI, G. ZASUWA, "Corporate social irresponsibillity and consumer punishement: a systematic review and research agenda", Journal of Business Research, Mai 2022, vol. 144, pp. 1218-1233
    DOI : 10.1016/j.jbusres.2022.02.063
  • ANTONETTI, P., D. MANIKA , "Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis", European Journal of Marketing, Janvier 2022, vol. 56, no. 1, pp. 113-132
    DOI : 10.1108/EJM-04-2020-0272
  • BAGHI, I., P. ANTONETTI, "The higher they climb, the harder they fall: The role of self-brand connectedness in consumer responses to corporate social responsibility hypocrisy", Corporate Social Responsibility and Environmental Management, Août 2021, vol. 28, no. 4, pp. 1216-1230
    DOI : 10.1002/csr.2122
  • MANIKA , D., P. ANTONETTI, S. PAPAGIANNIDIS, X. GUO, "How Pride Triggered by Pro-environmental Technology Adoption Spills Over into Conservation Behaviours: A Social Business Application", Technological Forecasting and Social Change, Novembre 2021, vol. 172
    DOI : S0040162521004376
  • ANTONETTI, P., B. CRISAFULLI, S. MAKLAN, "When doing good will not save us: Revisiting the buffering effect of CSR following service failures", Psychology and Marketing, Septembre 2021, vol. 38, no. 9, pp. 1608-1627
    DOI : 10.1002/mar.21531
  • ANTONETTI, P., I. BAGHI, "How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications", Marketing Letters, Décembre 2021, vol. 32, no. 4, pp. 411-423
    DOI : 10.1007/s11002-021-09577-5
  • ANTONETTI, P., B. CRISAFULLI, A. TUNCDOGAN, "“Just Look the Other Way”: Job Seekers’ Reactions to the Irresponsibility of Market-Dominant Employers", Journal of Business Ethics, Novembre 2021, vol. 174, no. 2, pp. 403-422
    DOI : 10.1007%2Fs10551-020-04623-0
  • ANTONETTI, P., B. CRISAFULLI, "I will defend your right to free speech, provided I agree with you”: How social media users react (or not) to online out-group aggression", Psychology and Marketing, Octobre 2021, vol. 38, no. 10, pp. 1633-1650
    DOI : 10.1002/mar.21447
  • ANTONETTI, P., C. VALOR, "A theorisation of discrete emotion spillovers: an empirical test for anger", Journal of Marketing Management, Juin 2021, vol. 37, no. 7, pp. 599-625
    DOI : 10.1080/0267257X.2020.1817767
  • ANTONETTI, P., I. BAGHI, "When Blame-Giving Crisis Communications are Persuasive: A Dual-Influence Model and Its Boundary Conditions", Journal of Business Ethics, Août 2021, vol. 172, no. 1, pp. 59-78
    DOI : 10.1007/s10551-019-04370-x
  • ANTONETTI, P., B. CRISAFULLI, C. S. KATSIKEAS, "Does it really hurt? Making sense of varieties of anger", Psychology and Marketing, Novembre 2020, vol. 37, no. 11, pp. 1465-1483
    DOI : 10.1002/mar.21392
  • ANTONETTI, P., "More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)", Australasian Marketing Journal, Mai 2020, vol. 28, no. 2, pp. 67-70
    DOI : 10.1016/j.ausmj.2020.01.005
  • CARMEN VALOR, C., P.ANTONETTI, A.AMPARO MERINO, "The relationship between moral competences and sustainable consumption among higher education students", Journal of Cleaner Production, Mars 2020, vol. 248, pp. 119161
    DOI : 10.1016/j.jclepro.2019.119161
  • ANTONETTI, P., D.MANIKA, C.KATSIKEAS, "Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises", International Business Review, Août 2019, vol. 28, no. 4, pp. 739-753
    DOI : 10.1016/j.ibusrev.2019.02.003
  • VALOR, C., P.ANTONETTI, I.CARRERO, "Stressful sustainability: a hermeneutic analysis", European Journal of Marketing, Janvier 2018, vol. 52, no. 3/4, pp. 550-574
    DOI : 10.1108/EJM-12-2016-0712
  • ANTONETTI, P., P.BAINES, S.JAIN, "The persuasiveness of guilt appeals over time: Pathways to delayed compliance", Journal of Business Research, Septembre 2018, vol. 90, pp. 14-25
    DOI : 10.1016/j.jbusres.2018.03.030
  • ANTONETTI, P., B.CRISAFULLI, S.MAKLAN, "Too Good to Be True? Boundary Conditions to the Use of Downward Social Comparisons in Service Recovery", Journal of Service Research, Août 2018, vol. 21, no. 4, pp. 438-455
    DOI : 10.1177/1094670518793534
  • ANTONETTI, P., S.MAKLAN, "Identity Bias in Negative Word of Mouth Following Irresponsible Corporate Behavior: A Research Model and Moderating Effects", Journal of Business Ethics, Juin 2018, vol. 149, no. 4, pp. 1005-1023
    DOI : 10.1007/s10551-016-3095-9
  • ANTONETTI, P., S.MAKLAN, "Concerned protesters: from compassion to retaliation", European Journal of Marketing, Janvier 2017, vol. 51, no. 5/6, pp. 983-1010
    DOI : 10.1108/EJM-03-2016-0145
  • MAKLAN, S., P.ANTONETTI, S.WHITTY, "Think Atomistic not Holistic: A Better Way to Manage Customer Experience at Royal Bank of Scotland (RBS)", California Management Review, Janvier 2017, vol. 59, no. 2, pp. 92-115
    DOI : 10.1177/0008125617695285
  • BAGHI, I., P.ANTONETTI, "High-fit charitable initiatives increase hedonic consumption through guilt reduction", European Journal of Marketing, Novembre 2017, vol. 51, no. 11/12, pp. 2030-2053
    DOI : 10.1108/EJM-12-2016-0723
  • ANTONETTI, P., D.MANIKA, "The offline spill-over of signing online petitions against companies", Information Technology and People, Avril 2017, vol. 30, no. 4, pp. 969-990
    DOI : 10.1108/ITP-08-2016-0179
  • ANTONETTI, P., M.ANESA, "Consumer reactions to corporate tax strategies: The role of political ideology", Electronic Journal of Business Research Methods, Mai 2017, vol. 74, pp. 1-10
    DOI : 10.1016/j.jbusres.2016.12.011
  • ANTONETTI, P., D.MANIKA, D.GREGORY-SMITH, "Pride in Technology-Based Health Interventions: A Double-Edged Sword", Psychology and Marketing, Avril 2017, vol. 34, no. 4, pp. 410-427
    DOI : 10.1002/mar.20997
  • ANTONETTI, P., S.MAKLAN, "An Extended Model of Moral Outrage at Corporate Social Irresponsibility", Journal of Business Ethics, Mai 2016, vol. 135, no. 3, pp. 429-444
    DOI : 10.1007/s10551-014-2487-y
  • ANTONETTI, P., S.MAKLAN, "Social Identification and Corporate Irresponsibility: A Model of Stakeholder Punitive Intentions", British Journal of Management, Juillet 2016, vol. 27, no. 3, pp. 583-605
    DOI : 10.1111/1467-8551.12168
  • ANTONETTI, P., S.MAKLAN, "Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands", Psychology and Marketing, Octobre 2016, vol. 33, no. 10, pp. 796-813
    DOI : 10.1002/mar.20918
  • ANTONETTI, P., "Consumer anger: a label in search of meaning", European Journal of Marketing, Août 2016, vol. 50, no. 9/10, pp. 1602-1628
    DOI : 10.1108/EJM-08-2015-0590
  • ANTONETTI, P., P.BAINES, L.WALKER, "From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing", Journal of Marketing Management, Juillet 2015, vol. 31, no. 9-10, pp. 940-969
    DOI : 10.1080/0267257X.2015.1031266
  • ANTONETTI, P., S.MAKLAN, "How Categorisation Shapes the Attitude–Behaviour Gap in Responsible Consumption", International Journal of Market Research, Janvier 2015, vol. 57, no. 1, pp. 51-72
    DOI : 10.2501/IJMR-2015-005
  • ANTONETTI, P., P.BAINES, "Guilt in Marketing Research: An Elicitation-Consumption Perspective and Research Agenda", International Journal of Management Reviews, Juillet 2015, vol. 17, no. 3, pp. 333-355
    DOI : 10.1111/ijmr.12043
  • ANTONETTI, P., S.MAKLAN, "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices", Journal of Business Ethics, Septembre 2014, vol. 124, no. 1, pp. 117-134
    DOI : 10.1007/s10551-013-1841-9
  • ANTONETTI, P., S.MAKLAN, "Exploring Postconsumption Guilt and Pride in the Context of Sustainability", Psychology and Marketing, Septembre 2014, vol. 31, no. 9, pp. 717-735
    DOI : 10.1002/mar.20730
  • MAKLAN, S., S.KNOX, P.ANTONETTI, "Building a Sustainable Bank: The Case of GTBank of Nigeria", Thunderbird International Business Review, Septembre 2014, vol. 56, no. 5, pp. 461-473
    DOI : 10.1002/tie.21637

Ouvrages/Livres

  • ANTONETTI, P., P.BAINES, S.ROSENGREN, Marketing – fifth edition, Oxford University Press, Oxford, Royaume-Uni, 2019
  • BAINES, P., C.FILL, S.ROSENGREN, P.ANTONETTI, Fundamentals of Marketing, Oxford University, Oxford, 2017

Academic conferences

  • ANTONETTI, P., "And never the twain shall meet”: Differentiating between vindictive and supportive consumer anger" dans QUIS16 symposium, 2019
  • ANTONETTI, P., S.FORKMANN, T.BAKER, K.REYNOLDS, "Managing attributions of gratitudegenerating encounters" dans AMA SERVSIG conference, 2018
  • ANTONETTI, P., S.MAKLAN, B.CRISAFULLI, "Revisiting CSR in service failures: A causedependent buffer" dans AMA SERVSIG conference, 2018
  • VALOR, C., P.ANTONETTI, I.CARRERO, "Introducing moral skills in education for sustainability: An empirical examination of character strengths" dans European Marketing Academy Conference, 2018, Glasgow, Royaume-Uni
  • ANTONETTI, P., S.MAKLAN, B.CRISAFULLI, "Too good to be true. Revisiting downward social comparisons in service recovery" dans QUIS 2017 – International Research Symposium on Service Excellence in Management, 2017, Porto
  • ANTONETTI, P., L.BRANDES, E.FRANCK, "Why dishonest job seekers are attracted by Corporate Social Performance" dans Academy of Management Annual Meeting, 2017, Atlanta, États-Unis
  • ANTONETTI, P., A.MATTIA, "Political ideology and consumer reactions to corporate tax strategies" dans Academy of Marketing Science World Marketing Congress, 2016, Paris
  • ANTONETTI, P., "Consumer anger: A label in search of meaning" dans Academy of Marketing Science World Marketing Congress, 2016, Paris, France
  • ANTONETTI, P., P.BAINES, "Guilt trips: Transportation and the persuasiveness of guilt appeals" dans Association for Consumer Research North American Conference, 2016, Berlin, Allemagne
  • ANTONETTI, P., "Social identification and corporate irresponsibility: a model of stakeholder punitive actions" dans Marketing Ethics & CSR Symposium, 2015, Rome, Italie
  • ANTONETTI, P., S.MAKLAN, "Moral outrage at unethical corporate behaviour" dans European Marketing Academy Conference, Paradigm shifts & Interactions, 2014, Valencia, Espagne
  • ANTONETTI, P., S.MAKLAN, "Guilt and pride in self-regulation: an exploration in sustainability and ethical consumption" dans European Marketing Academy Conference, 2013, Istanbul
  • ANTONETTI, P., S.MAKLAN, "Moral emotions and self-regulation: an investigation in the case of ethical consumption" dans European conference of the Association for Consumer Research, 2013, Barcelona, Espagne
  • ANTONETTI, P., S.MAKLAN, "Extending theories of consumer behaviour in sustainability: the role of guilt and pride in sustainable consumption" dans European Marketing Academy Conference, 2012, Lisbon, Portugal
  • ANTONETTI, P., S.MAKLAN, "Post-consumption emotions and sustainability: an investigation into how guilt and pride emerge from purchase decisions and their impact on consumers’ future behaviours" dans Association for Consumer Research Conference,, 2012, Vancouver, Canada
  • ANTONETTI, P., S.MAKLAN, "Emotions and the motivation to buy responsible products: an exploratory study into the role of guilt and pride" dans Institute for Social Marketing - Open University conference,, 2012, Milton Keynes, Royaume-Uni
  • ANTONETTI, P., S.MAKLAN, "An exploratory study of how emotions influence consumers’ motivation to purchase ethical products" dans Academy of Marketing Conference, 2012, Southampton, Royaume-Uni

Etude de cas déposée

  • ANTONETTI, P. - "Desso: Learning from Sustainability How to Become Customer Focused" - 2016, The European Case Clearing House (ECCH)
  • ANTONETTI, P., S.MAKLAN - "Customer Experience Management at RBS: Delivering Helpful Banking" - 2013, The European Case Clearing House (ECCH)

Communication dans une conférence sans actes

  • ANTONETTI, P., M.LENGLET, K.STRAUSS, "Insight and tips for conducting and publishing different types of empirical research in top journals" Research in the Rough Workshop, NEOMA. 2019, Paris, France
  • ANTONETTI, P., "Guilt trips: The persuasiveness of guilt appeals" Making people feel bad: The role of negative appeals in marketing. 2017, Londres, Royaume-Uni
  • ANTONETTI, P., L.BRANDES, "Wolves in sheep’s clothing: Why unethical job seekers are attracted by corporate social performance" WK ORG Workshop. 2017, Hamburg, Allemagne

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