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CAMBIER Fanny

PhD en Sciences Economiques et de Gestion

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Marketing
PhD en Sciences Economiques et de Gestion

Fanny CAMBIER est Assistant Professeur à NEOMA Business School où elle enseigne notamment la gestion de marques, le comportement du consommateur et le marketing de l’innovation. En 2020, elle a obtenu son doctorat en Sciences Economiques et de Gestion, spécialité Marketing, à l’UCLouvain (Belgique). Ses recherches portent sur l’étude des jugements et décisions des consommateurs, notamment dans des contextes de nouvelles pratiques marketing (crowdsourcing ou robots de service par exemple). Elle présente régulièrement ses recherches à l’ACR North America Conference et à l’AMS Annual Conference et en a récemment publié dans Journal of Business Research et Journal of Marketing Management. Avant de rejoindre l'univers académique, Fanny Cambier a été cadre marketing pendant plus de 10 ans chez Unilever, Ferrero et Mondelez International notamment, au Benelux et en Australie.

Domaines de spécialisation

  • jugements et décisions des consommateurs
  • crowdsourcing
  • co-création
  • intelligence artificielle

Récentes contributions académiques

  • DJELASSI, S., F. CAMBIER, "Creative Crowdsourcing: Understanding Participation Barriers and Levers from a Heterogeneous Crowd Perspective", Journal of Marketing Management, Juillet 2023, vol. 39, no. 7-8, pp. 585-614
    DOI : 10.1080/0267257X.2022.2131884
  • CAMBIER, F., N. STEILS, "Creative contests: When poor corporate reputation attracts consumer participation", Advances in Consumer Research, Octobre 2023, vol. 51, pp. 333-334
  • HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Light & Shadow: How should managers rely on Brand fans for co-creation?" dans Innovation & Product Development Management Conference (IPDMC), 2023, Lecco, Italie

Article

  • DJELASSI, S., F. CAMBIER, "Creative Crowdsourcing: Understanding Participation Barriers and Levers from a Heterogeneous Crowd Perspective", Journal of Marketing Management, Juillet 2023, vol. 39, no. 7-8, pp. 585-614
    DOI : 10.1080/0267257X.2022.2131884
  • CAMBIER, F., N. STEILS, "Creative contests: When poor corporate reputation attracts consumer participation", Advances in Consumer Research, Octobre 2023, vol. 51, pp. 333-334
  • CAMBIER, F., I. PONCIN, "Advertising co-created new products: an exploration of consumer responses and success contingencies", Advances in Consumer Research, Octobre 2020, vol. 48, pp. 240-243
  • CAMBIER, F., I.PONCIN, "Brand Integrity Inferences from Marketing Communications. The Effects of a Brand Transparency Signal in a Consumer Empowerment Context", Journal of Business Research, Mars 2020, vol. 109, pp. 260-270
    DOI : 10.1016/j.jbusres.2019.11.060
  • KLEIN, R. A., M.VIANELLO, F.CAMBIER, M.BABALOLA, ..AND AL, "Many Labs 2: Investigating Variation in Replicability Across Samples and Settings", Advances in Methods and Practices in Psychological Science, Décembre 2018, vol. 1, no. 4, pp. 443-490
    DOI : 10.1177/2515245918810225

Chapitre d'ouvrage

  • KERVYN, N., F.CAMBIER, "Chapitre 10. Les histoires interactives" dans Cahier n°8 - Jouer pour apprendre dans l’enseignement supérieur ? - Play-t-il ?., Gaëlle PELLON Ed., Les cahiers du LLL, pp. 50-51, 2020
    DOI : https://hdl.handle.net/20.500.12279/790

Academic conferences

  • HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Light & Shadow: How should managers rely on Brand fans for co-creation?" dans Innovation & Product Development Management Conference (IPDMC), 2023, Lecco, Italie
  • HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective" dans Academy of Marketing Science (AMS) Annual Conference, 2023, Nouvelle-Orléans, LA, États-Unis
  • CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" dans La Londe Conference, 2022
  • CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." dans 37ème congrès international, Association Française du Marketing (AFM), 2021
  • CAMBIER, F., I.PONCIN, "An investigation of the effects on consumer-brand relationships of service robot undesirable behaviours" dans 2020 International Conference on Recent Advances in Retailing and Consumer Science (RARCS), 2020, Baveno, Italie
  • DJELASSI, S., F.CAMBIER, I.PONCIN, "Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
  • CAMBIER, F., I.PONCIN, "Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences’ Scepticism" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
  • CAMBIER, F., I.PONCIN, "A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products" dans AMS Annual Conference, 2018, New Orleans, États-Unis
  • CAMBIER, F., I.PONCIN, "Proclaiming Brand Transparency: An Effective Strategy for Advertising Customer-ideated New Products" dans AFM International Congress, 2018, Strasbourg, France
  • CAMBIER, F., I.PONCIN, "Fostering the Observing Brand Audience’s Willingness-to-engage through the Communication of Co-creational Efforts" dans 2017 EMAC Conference, 2017, Groningen, Pays-Bas
  • CAMBIER, F., I. PONCIN, "Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust" dans 2017 ACR North America Conference, Advances in Consumer Research, vol. 45, pp. 551-552, 2017, États-Unis
  • CAMBIER, F., I.PONCIN, "Don, Contre-don et Sanction – Un Système de Don Triadique Expliquant les Attentes des Non-participants Envers les Marques Pratiquant la Co-création" dans 2017 AFM International Congress, 2017, Tours, France
  • CAMBIER, F., "Communication of Co-creational Efforts to Non-participants: Mechanisms and Conditions Impacting their Affective Reactions and Brand Relationship" dans AFM Doctoral Colloquium, 2017, Orléans, France
  • CAMBIER, F., I.PONCIN, "Advertising Co-created Innovations: A Risky Strategy for Well-known Brands in the Service Industry" dans EIRASS Conference, 2017, Vancouver, Canada
  • DJELASSI, S., I.DECCOOPMAN, F.CAMBIER, I.PONCIN, "To Participate in Creative Crowdsourcing or Not? In Search of Meaning(fullness)" dans 2017 AFM International Congress, 2017, Tours
  • CAMBIER, F., "Communicating Customer Empowerment Strategies to Non-participants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions toward the Brand and the Brand Relationship" dans AMS World Marketing Congress Doctoral Colloquium, 2016, Paris, France

Etude de cas déposée

  • CAMBIER, F. - "Navigating the Eco-friendly Waters: Crafting Mir Vaisselle's Marketing Strategy in the French Hand Dishwashing Market" - 2024, The Case Centre

Communication dans une conférence sans actes

  • CAMBIER, F., "Advertising User-driven New Products to Non-participants: Mechanisms and Conditions Impacting Brand Evaluations and Behavioural Intentions" dans First Belgian-French Doctoral Day, University of Paris-Dauphine, 2018, Paris, France
  • CAMBIER, F., "Don, Contre-don et Sanction : Explications des Réactions des Nonparticipants Envers les Marques Pratiquant la Co-création" dans Journée de Recherche en Marketing du Grand Est, 2017, Metz, France
  • CAMBIER, F., N.KERVYN, C.MALONE, J.RESSLER, "Predicting Students’ Decision to Enrol at University: The Role of Warmth and Competence Perception" dans 2015 EMAC Conference, 2015, Belgique

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