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BOZIC Branko

PhD, Sciences Economiques, Sociales et de Gestion, Marketing

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Marketing
PhD, Sciences Economiques, Sociales et de Gestion, Marketing

Branko Bozic est Professeur associé en marketing à la NEOMA Business School et dirige le programme du MSc International Business Development.  Branko étudie la dynamique de la confiance et de la méfiance dans divers contextes en raison de leur impact significatif sur les individus, les organisations et la société. Grace à des méthodologies qualitatives et à des connaissances théoriques issues de plusieurs disciplines, Branko contribue à l'élaboration de théories qui améliorent notre compréhension de ces phénomènes cruciaux. Ses recherches ont été publiées dans des revues telles que Organization Studies, Journal of Business Research, Human Resource Management Journal et European Management Journal. Branko est membre du premier réseau international sur la confiance (FINT) et d'EGOS. Outre ses activités universitaires, Branko pratique le cyclisme, la course à pied et la photographie en noir et blanc.

Domaines de spécialisation

  • Development and repair of stakeholder trust in organizations
  • Trust in AI and emerging techologies
  • Grounded theory/Integrative research reviews

Article

  • BOZIC, B., S.SIEBERT, G.MARTIN, "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer", Journal of Business Research, Mars 2020, vol. 109, pp. 440-448
    DOI : 10.1016/j.jbusres.2019.12.032
  • BOZIC, B., S.SIEBERT, G.MARTIN, "A strategic action fields perspective on organizational trust repair", European Management Journal, Février 2019, vol. 37, no. 1, pp. 58-66
    DOI : 10.1016/j.emj.2018.04.005
  • BOZIC, B., V. G.KUPPELWIESER, "Customer trust recovery: an alternative explanation", Journal of Retailing and Consumer Services, Avril 2019, vol. 49, pp. 208-218
  • SIEBERT, S., G.MARTIN, B.BOZIC, "Organizational recidivism' and trust repair: a story of failed detectives", Journal of Organizational Effectiveness: People and Performance, Octobre 2018, vol. 5, no. 4, pp. 328-345
    DOI : 10.1108/JOEPP-07-2018-0054
  • BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, Août 2017, vol. 35, no. 4, pp. 538-547
  • SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284
    DOI : 10.1111/1748-8583.12103
  • SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062

Academic conferences

  • KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust - does it?" dans International Research Symposium in Service Management, 2018, Ljubljana, Slovénie
  • BOZIC, B., "Consumers' trust recovery in a food retailer" dans Academy of Marketing Science, 2018
  • BOZIC, B., S.SIEBERT, G.MARTIN, "A process approach to organizational trust breakdown and trust repair", The Sixth International Symposium on Process Organization Studies, 2014, Rhodes, Greece
  • MARTIN, G., S.SIEBERT, B.BOZIC, "Re-conceptualising organizational trust repair: The case of repeated transgressions" dans 73rd Annual, Academy of Management, vol. 1, pp. 10446, 2013, Florida, États-Unis
  • MARTIN, G., S.SIEBERT, B.BOZIC, I.DOCHERTY, "Revising industrial sociology to shed new light on organizational trust repair" dans 73rd Annual, Academy of Management, vol. 1, 2013
  • BOZIC, B., S.SABINA, G.MARTIN, "Guilty or not guilty? A neo-institutional perspective on trust repair" dans Workshop on Trust Within and Between Organizations, FINT, 2013
  • SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "What do Burrell and Morgan's sociological paradigms and Fox's frames of reference tell us about organizational trust and trust repair literature?" dans 29th Colloquim, EGOS, 2013, Montreal, Canada

Communication dans une conférence sans actes

  • BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" dans FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, États-Unis
  • BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" dans EGOS, 2022, Vienna, Autriche
  • KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" dans 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
  • KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" dans 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovénie
  • KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" dans The La Londe Conference, 2018, La Londe les Maures, France

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